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Jack Trout on Strategy 1:00:07

Jack Trout, President of Trout & Partners. With his 1981 classic, Positioning, Jack Trout (along with co-author Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. This presentation, based on his new book Trout on Strategy, brings together the key ideas from his substantial body of work. Trout will explore major themes, including survival, perception, differentiation, and more, making his ideas relevant to the biggest issues facing business today.

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Entertainment
from:
ADPTV
views:
2,818
added:
3 yrs ago
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  • What is your Promise? 14:55 What is your Promise?

    Whether you lead a team, a department or a project, What is Your Promise challenges you as a leader. It redefines business ethics, demonstrates how the power of abundant thinking releases creativity and how love can be the most powerful force in any business environment. In a world where leadership has lost credibility and with faith in our institutions at an all time low, What is Your Promise provides a fresh perspective and an imperative for all leaders to follow. For programming and sponsorship opportunities, contact: Michael Johnson at mj@industrialstrengthtv.com or 760.803.6886

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