19:53
Personal Branding, David Armano, Critical Mass
"The hallmark of any great brand is authenticity -- just ask Harley-Davidson, Coke or Apple, especially when all of these brands lost their way and learned from it. Same thing applies to Brand You. In every tweak of a template, upload and keystroke, you have an opportunity to be authentic or disingenuous. Know what makes you special and unique, and tap into those qualities as you build your personal brand online. Most people can spot a fake when they see one, so remember that being genuine is more important that presenting yourself in an artificially glossy manner. It used to be important for bloggers to "find their voice" -- now it's relevant to all of us."
20:47
Television 2.0, Greg O'Brien, Comcast
The Talk: “Interactive TV” and the extraordinary impact it would have on product marketing has been a topic of conversation for more than 40 years--long before the emergence of the Internet. European nations have had narrowband interactivity for decades but the US has been slow to deploy. No longer. Driven by many economic and technological factors, Interactive TV is being realized right now. Americans spend more time with TV than any other medium—more than 4.5 hours per day. As consumers are able to do more with their remote controls—learn, shop & buy—the world of product marketing will be revolutionized (again).
The Talk: Content is the new currency in new media, especially in advertising circles. Predictions about the end of advertising as we know it feel as if they’re coming true. As the agency model shifts from interruptive bursts toward creating original content, some guidelines are beginning to appear. Advertisers and their agencies need to define content archetypes during this transitional period. Examples are already all over the interactive space.
The Performance: The Dark Knight Project. Jerry will talk about the challenges creative people face turning negatives into positives and learning how to rely on themselves in creating their own opportunities. How to guerilla market ideas so that they find their audience, knowing where an audience is to successfully market and promote to, as well as learning how to master the tools necessary to create and distribute your own work to build reputation and visibility are what can help artists build their careers.
05:25
PhizzPop Design Challenge, Chicago 2016 Olympics
Winner: Manifest Digital www.manifestdigital.com Special recognition goes to Brian Henkel, Kevin Panke, and Dan Thompson, Manifest Digitals design challenge team members. Congratulations on their excellent design collaboration and creative solution to Chicagos 2016 Olympic Bid Awareness challenge!
14:53
Monetizing New Media, Greg Koerner, Media Bank
Monetizing New Media, Greg Koerner, Media Bank. The Talk: The Dynamic state of Marketing: How agencies are redefining the way they do business and how content providers can take advantage.
16:15
Social Search Optimization, Josh Palau, Avenue A | Razorfish
The Talk: This Session will explore how a company’s social media profile and tactics are now appearing in the search engine results with greater frequency. No longer is a company website the only asset that the search engines have to choose from, but now we are seeing results being pulled in from Facebook, Twitter, PR and videos. In addition to this, consumers are stating to use social sites as search engines.
18:47
Chicago 2016; A New Media Olympics, Mark Mitten, Bill Bulman & Jim Marcus, OgilvyOne
The Talk: Marketing and brand strategy of the bid for the Chicago 2016 Olympic and Paralympic Games Mark Mitten, Chief Brand Officer from Chicago 2016 Bill Bulman, User Experience Director from OgilvyOne Jim Marcus, Interactive Creative Director from OgilvyOne
12:39
John Patterson, Founder, The Chicago Convergence, Pixel Brothers, Opening Remarks
Why I started the Summit and 'The truth about the future.' The Internet is only 5000 days old. What is headed our way, no one can prepare for. This talk explains why the summit exists and why it exploded onto the scene. It will also address Chicago's future and our 2016 look to the horizon. Finally, it will inspire and prepare you to be ready for an amazing two days of access to people, resources and ideas with global scale.
24:24
Marshall Ross, Cramer-Krasselt, The Branding Power of Worlds
When you think of iconic advertising campaigns, a few brands are bound to come to mind: Corona, Target, Apple, Marlboro, Nike. Why? Because these brands have managed their communications so precisely and consistently over the years they've formed a fictional brand world every bit as convincing and recognizable as any we might find in a richly textured novel, video game or Hollywood movie. Chief Creative Officer of C-K and âchief brand stewardâ of Corona for 10+ years, Marshall Ross will take the audience on a guided tour of these iconic brand worlds and explore their new media evolutions.
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