Jason Fried is the co-founder and President of 37signals, a privately-held Chicago-based company committed to building the best web-based tools possible with the least number of features necessary. 37signals' products include Basecamp, Highrise, Backpack, Campfire, Ta-da List, and Writeboard. 37signals also developed and open-sourced the Ruby on Rails programming framework. 37signals' products do less than the competition - intentionally. Jason believes there's real value and beauty in the basics. Elegance, respect for people's desire to simply get stuff done, and honest ease of use are the hallmarks of 37signals products.
16:15
Social Search Optimization, Josh Palau, Avenue A | Razorfish
The Talk: This Session will explore how a company’s social media profile and tactics are now appearing in the search engine results with greater frequency. No longer is a company website the only asset that the search engines have to choose from, but now we are seeing results being pulled in from Facebook, Twitter, PR and videos. In addition to this, consumers are stating to use social sites as search engines.
20:06
Social Media Development, Rod Rakic
The Talk: Building a social media utility and living to talk about it. BIO: A pioneer in the development of online media, Rod Rakic has a long history of creating interactive experiences, and delivering them as viable tools to enhance and manage brands.
18:20
Citizen Kate TV, Carey Lundin, Viva Lundin Productions
Citizen Kate: the outsiders’ view of inside politics, is really the story of the little woman that could. Citizen Kate has been called “the future of political journalism” and has been seen by over a million viewers. It is a model for the marriage of new and traditional media working together to change history.
18:06
Social Media Marketing, Leah Jones, Edleman
The Talk: Let’s go beyond tactics and buzz words to talk about real conversations -- with real people and in real life -- for companies and organizations in the changing media landscape.
13:53
Mike Samson & Ross Kimbarovsky, crowdSpring, Beware the Underdog
The establishment has long held that these 'amateurs' - students and stay-at-home moms, freelancers and fed-up corporate refugees - are nothing more than a novelty and are not capable of competing with the 'professionals.' But this experiment in worldwide empowerment called the Internet has brought them together and the tide is turning. They come from every corner of the globe and every walk of life; their talent and creativity have been proven and now they are actively engaged in creating the world of tomorrow - they just need the tools that let them do it. The tension evident between this growing creative movement and centuries of tradition will disrupt and define the creative industries for years to come
19:53
Personal Branding, David Armano, Critical Mass
"The hallmark of any great brand is authenticity -- just ask Harley-Davidson, Coke or Apple, especially when all of these brands lost their way and learned from it. Same thing applies to Brand You. In every tweak of a template, upload and keystroke, you have an opportunity to be authentic or disingenuous. Know what makes you special and unique, and tap into those qualities as you build your personal brand online. Most people can spot a fake when they see one, so remember that being genuine is more important that presenting yourself in an artificially glossy manner. It used to be important for bloggers to "find their voice" -- now it's relevant to all of us."
Comments