18:47
Chicago 2016; A New Media Olympics, Mark Mitten, Bill Bulman & Jim Marcus, OgilvyOne
The Talk: Marketing and brand strategy of the bid for the Chicago 2016 Olympic and Paralympic Games Mark Mitten, Chief Brand Officer from Chicago 2016 Bill Bulman, User Experience Director from OgilvyOne Jim Marcus, Interactive Creative Director from OgilvyOne
20:06
Social Media Development, Rod Rakic
The Talk: Building a social media utility and living to talk about it. BIO: A pioneer in the development of online media, Rod Rakic has a long history of creating interactive experiences, and delivering them as viable tools to enhance and manage brands.
Jason Fried is the co-founder and President of 37signals, a privately-held Chicago-based company committed to building the best web-based tools possible with the least number of features necessary. 37signals' products include Basecamp, Highrise, Backpack, Campfire, Ta-da List, and Writeboard. 37signals also developed and open-sourced the Ruby on Rails programming framework. 37signals' products do less than the competition - intentionally. Jason believes there's real value and beauty in the basics. Elegance, respect for people's desire to simply get stuff done, and honest ease of use are the hallmarks of 37signals products.
The Performance: The Dark Knight Project. Jerry will talk about the challenges creative people face turning negatives into positives and learning how to rely on themselves in creating their own opportunities. How to guerilla market ideas so that they find their audience, knowing where an audience is to successfully market and promote to, as well as learning how to master the tools necessary to create and distribute your own work to build reputation and visibility are what can help artists build their careers.
18:06
Social Media Marketing, Leah Jones, Edleman
The Talk: Let’s go beyond tactics and buzz words to talk about real conversations -- with real people and in real life -- for companies and organizations in the changing media landscape.
24:24
Marshall Ross, Cramer-Krasselt, The Branding Power of Worlds
When you think of iconic advertising campaigns, a few brands are bound to come to mind: Corona, Target, Apple, Marlboro, Nike. Why? Because these brands have managed their communications so precisely and consistently over the years they've formed a fictional brand world every bit as convincing and recognizable as any we might find in a richly textured novel, video game or Hollywood movie. Chief Creative Officer of C-K and âchief brand stewardâ of Corona for 10+ years, Marshall Ross will take the audience on a guided tour of these iconic brand worlds and explore their new media evolutions.
12:39
John Patterson, Founder, The Chicago Convergence, Pixel Brothers, Opening Remarks
Why I started the Summit and 'The truth about the future.' The Internet is only 5000 days old. What is headed our way, no one can prepare for. This talk explains why the summit exists and why it exploded onto the scene. It will also address Chicago's future and our 2016 look to the horizon. Finally, it will inspire and prepare you to be ready for an amazing two days of access to people, resources and ideas with global scale.
20:47
Television 2.0, Greg O'Brien, Comcast
The Talk: “Interactive TV” and the extraordinary impact it would have on product marketing has been a topic of conversation for more than 40 years--long before the emergence of the Internet. European nations have had narrowband interactivity for decades but the US has been slow to deploy. No longer. Driven by many economic and technological factors, Interactive TV is being realized right now. Americans spend more time with TV than any other medium—more than 4.5 hours per day. As consumers are able to do more with their remote controls—learn, shop & buy—the world of product marketing will be revolutionized (again).
19:53
Personal Branding, David Armano, Critical Mass
"The hallmark of any great brand is authenticity -- just ask Harley-Davidson, Coke or Apple, especially when all of these brands lost their way and learned from it. Same thing applies to Brand You. In every tweak of a template, upload and keystroke, you have an opportunity to be authentic or disingenuous. Know what makes you special and unique, and tap into those qualities as you build your personal brand online. Most people can spot a fake when they see one, so remember that being genuine is more important that presenting yourself in an artificially glossy manner. It used to be important for bloggers to "find their voice" -- now it's relevant to all of us."
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