18:47
Chicago 2016; A New Media Olympics, Mark Mitten, Bill Bulman & Jim Marcus, OgilvyOne
The Talk: Marketing and brand strategy of the bid for the Chicago 2016 Olympic and Paralympic Games Mark Mitten, Chief Brand Officer from Chicago 2016 Bill Bulman, User Experience Director from OgilvyOne Jim Marcus, Interactive Creative Director from OgilvyOne
16:42
TV's Migration to Mobile, John Heinsen, Bunnygraph Entertainment
The Talk: The mobile space is today in its infancy. With the limitations of distribution, monetization, and technology leaving everyone with questions, it is truly a time for innovators as the American consumer discovers (and embraces) the “user experience” and how Hollywood broadcasters are trying to play catch-up to the booming global mobile marketplace.
18:20
Citizen Kate TV, Carey Lundin, Viva Lundin Productions
Citizen Kate: the outsiders’ view of inside politics, is really the story of the little woman that could. Citizen Kate has been called “the future of political journalism” and has been seen by over a million viewers. It is a model for the marriage of new and traditional media working together to change history.
19:53
Personal Branding, David Armano, Critical Mass
"The hallmark of any great brand is authenticity -- just ask Harley-Davidson, Coke or Apple, especially when all of these brands lost their way and learned from it. Same thing applies to Brand You. In every tweak of a template, upload and keystroke, you have an opportunity to be authentic or disingenuous. Know what makes you special and unique, and tap into those qualities as you build your personal brand online. Most people can spot a fake when they see one, so remember that being genuine is more important that presenting yourself in an artificially glossy manner. It used to be important for bloggers to "find their voice" -- now it's relevant to all of us."
16:15
Social Search Optimization, Josh Palau, Avenue A | Razorfish
The Talk: This Session will explore how a company’s social media profile and tactics are now appearing in the search engine results with greater frequency. No longer is a company website the only asset that the search engines have to choose from, but now we are seeing results being pulled in from Facebook, Twitter, PR and videos. In addition to this, consumers are stating to use social sites as search engines.
20:06
Social Media Development, Rod Rakic
The Talk: Building a social media utility and living to talk about it. BIO: A pioneer in the development of online media, Rod Rakic has a long history of creating interactive experiences, and delivering them as viable tools to enhance and manage brands.
22:59
Digital Publishing, Eric Easter, Johnson Publishing
Legacy magazine publishers are struggling with the digital world for reasons that might not always be so obvious. Minority publications have an even greater challenge. But once they embrace that digital is not just a new publishing medium but a platform to reinvent the brand and “re-contextualize” a wealth of assets for a whole new audience, the opportunities are endless.
16:38
Michael Hoffman, See3 Communications, Causes, Content, and Convergence
The Talk: Convergence isn't all about technology. It's also about the blurring of business models. It's about the merging of content and distribution. It's about connecting the for-profit world to social causes. All these categories that we've come to recognize as being distinct are becoming inseparable. And the people who are going to win in this new world of convergence are the people who understand why this matters. Being successful in the media and technology world means more than having just the tools and the code it means crafting real relationships based on give and take, and understanding the motivations of socially-conscious viewers. We'll talk about this emerging paradigm of online media and about the new art of distribution. In a world where businesses can do as much good as a nonprofit, we'll show you how connecting to good causes can extend your reach online. Bio: Michael Hoffman is the CEO of See3 Communications, a Chicago-based company specializing in video, web development, and internet marketing for nonprofits, associations and social causes. Hoffman is an entrepreneur who has developed international internet companies as Managing Director of a venture capital investment group. Hoffman, an expert in online business development and marketing, is frequently asked to consult with organizations about marketing strategies and new media development. His blog was named a must-read by the Nonprofit Times and he is frequently quoted in trade journals, industry blogs and the mainstream press. He is a co-founder of DoGooderTV and EarthFirst.com, and is a nationally sought-after speaker on topics such as online cause marketing, web video, and Web 2.0 for social change.
13:53
Mike Samson & Ross Kimbarovsky, crowdSpring, Beware the Underdog
The establishment has long held that these 'amateurs' - students and stay-at-home moms, freelancers and fed-up corporate refugees - are nothing more than a novelty and are not capable of competing with the 'professionals.' But this experiment in worldwide empowerment called the Internet has brought them together and the tide is turning. They come from every corner of the globe and every walk of life; their talent and creativity have been proven and now they are actively engaged in creating the world of tomorrow - they just need the tools that let them do it. The tension evident between this growing creative movement and centuries of tradition will disrupt and define the creative industries for years to come
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