17:23
Jane Hirt, Chicago Tribune, What do Millennials want in their news?
What do Millennials want in their news media anyway? And how has RedEye been able to turn a dead-tree medium into such a dramatic success with Chicago's electronic, mobile generation? Tribune managing editor Jane Hirt, formerly the founding editor of RedEye, reveals editorial lessons learned and the challenges that lie ahead.
15:15
Mark Ailsworth, Chicago Interactive Marketing Association (CIMA), Interactive Marketing
The Talk: A Rising Tide Lifts All Boats Bio: President The Chicago Interactive Marketing Association Midwest Sales Undertone Networks An accomplished executive with over 17 years of professional experience in marketing and advertising, Mark Ailsworth is presently Midwest director of sales for Undertone Networks. Profitable since 2002, Undertone is one of the digital landscapeâs most trusted and respected online ad networks. Concurrently, Ailsworth serves as president for the Chicago Interactive Marketing Association (CIMA), a post he assumed in January 2008.
20:06
Social Media Development, Rod Rakic
The Talk: Building a social media utility and living to talk about it. BIO: A pioneer in the development of online media, Rod Rakic has a long history of creating interactive experiences, and delivering them as viable tools to enhance and manage brands.
12:39
John Patterson, Founder, The Chicago Convergence, Pixel Brothers, Opening Remarks
Why I started the Summit and 'The truth about the future.' The Internet is only 5000 days old. What is headed our way, no one can prepare for. This talk explains why the summit exists and why it exploded onto the scene. It will also address Chicago's future and our 2016 look to the horizon. Finally, it will inspire and prepare you to be ready for an amazing two days of access to people, resources and ideas with global scale.
19:53
Personal Branding, David Armano, Critical Mass
"The hallmark of any great brand is authenticity -- just ask Harley-Davidson, Coke or Apple, especially when all of these brands lost their way and learned from it. Same thing applies to Brand You. In every tweak of a template, upload and keystroke, you have an opportunity to be authentic or disingenuous. Know what makes you special and unique, and tap into those qualities as you build your personal brand online. Most people can spot a fake when they see one, so remember that being genuine is more important that presenting yourself in an artificially glossy manner. It used to be important for bloggers to "find their voice" -- now it's relevant to all of us."
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