18:04
Judi Wunderlich, Aquent, Creating a Viable Workforce
Judi Wunderlich, Aquent, Moderator; Jeff Epstein, Digital Bootcamp; Matt Irvine, DePaul University, The Center for Cinema & Interactive Arts: Whenever new technology booms, as New Media is doing, there is often frustration on the part of companies seeking to utilize this great new technology, because their employees aren't trained or well-versed in it. For Chicago to be the New Media capital of the world, both our industry leaders and educators must act quickly to create programs that will train existing workers and current students. Our panel will discuss where we are now, and where we must be in order to meet the worker supply and demand in the New Media field.
17:23
Jane Hirt, Chicago Tribune, What do Millennials want in their news?
What do Millennials want in their news media anyway? And how has RedEye been able to turn a dead-tree medium into such a dramatic success with Chicago's electronic, mobile generation? Tribune managing editor Jane Hirt, formerly the founding editor of RedEye, reveals editorial lessons learned and the challenges that lie ahead.
16:12
Josh Palau, Avenue A | Razorfish, Social Search Optimization
The Talk: This Session will explore how a companyâs social media profile and tactics are now appearing in ... the search engine results with greater frequency. No longer is a company website the only asset that the search engines have to choose from, but now we are seeing results being pulled in from Facebook, Twitter, PR and videos. In addition to this, consumers are stating to use social sites as search engines.
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