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Videos > More Videos like "Mark Ailsworth, Chicago Interactive Marketing Association (CIMA), Interactive Marketing"

Mark Ailsworth, Chicago Interactive Marketing Association (CIMA), Interactive Marketing 15:15

The Talk: A Rising Tide Lifts All Boats Bio: President The Chicago Interactive Marketing Association Midwest Sales Undertone Networks An accomplished executive with over 17 years of professional experience in marketing and advertising, Mark Ailsworth is presently Midwest director of sales for Undertone Networks. Profitable since 2002, Undertone is one of the digital landscape’s most trusted and respected online ad networks. Concurrently, Ailsworth serves as president for the Chicago Interactive Marketing Association (CIMA), a post he assumed in January 2008.

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  • What do Millennials want in their news media anyway? And how has RedEye been able to turn a dead-tree medium into such a dramatic success with Chicago's electronic, mobile generation? Tribune managing editor Jane Hirt, formerly the founding editor of RedEye, reveals editorial lessons learned and the challenges that lie ahead.


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  • "The hallmark of any great brand is authenticity -- just ask Harley-Davidson, Coke or Apple, especially when all of these brands lost their way and learned from it. Same thing applies to Brand You. In every tweak of a template, upload and keystroke, you have an opportunity to be authentic or disingenuous. Know what makes you special and unique, and tap into those qualities as you build your personal brand online. Most people can spot a fake when they see one, so remember that being genuine is more important that presenting yourself in an artificially glossy manner. It used to be important for bloggers to "find their voice" -- now it's relevant to all of us."


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