15:15
Mark Ailsworth, Chicago Interactive Marketing Association (CIMA), Interactive Marketing
The Talk: A Rising Tide Lifts All Boats Bio: President The Chicago Interactive Marketing Association Midwest Sales Undertone Networks An accomplished executive with over 17 years of professional experience in marketing and advertising, Mark Ailsworth is presently Midwest director of sales for Undertone Networks. Profitable since 2002, Undertone is one of the digital landscapeâs most trusted and respected online ad networks. Concurrently, Ailsworth serves as president for the Chicago Interactive Marketing Association (CIMA), a post he assumed in January 2008.
16:12
Josh Palau, Avenue A | Razorfish, Social Search Optimization
The Talk: This Session will explore how a companyâs social media profile and tactics are now appearing in ... the search engine results with greater frequency. No longer is a company website the only asset that the search engines have to choose from, but now we are seeing results being pulled in from Facebook, Twitter, PR and videos. In addition to this, consumers are stating to use social sites as search engines.
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