19:53
Personal Branding, David Armano, Critical Mass
"The hallmark of any great brand is authenticity -- just ask Harley-Davidson, Coke or Apple, especially when all of these brands lost their way and learned from it. Same thing applies to Brand You. In every tweak of a template, upload and keystroke, you have an opportunity to be authentic or disingenuous. Know what makes you special and unique, and tap into those qualities as you build your personal brand online. Most people can spot a fake when they see one, so remember that being genuine is more important that presenting yourself in an artificially glossy manner. It used to be important for bloggers to "find their voice" -- now it's relevant to all of us."
16:12
Josh Palau, Avenue A | Razorfish, Social Search Optimization
The Talk: This Session will explore how a companyâs social media profile and tactics are now appearing in ... the search engine results with greater frequency. No longer is a company website the only asset that the search engines have to choose from, but now we are seeing results being pulled in from Facebook, Twitter, PR and videos. In addition to this, consumers are stating to use social sites as search engines.
21:17
Brian Houchins, Liquidis Media, The Intersection of Creative Ave. and Business Blvd
The Talk: Why does good design matter to the business? Why are business rules good for producing creative work? Creative folks and business suits often don't see eye to eye. This lecture seeks to explain the other side of the cubicle wall, and provides tips on how to improve communication for the benefit of quality and productivity.
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