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Videos > More Videos like "Heidi Skinner, Critical Mass, Experience Distribution and how to jumpstart influential marketing "

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Heidi Skinner, Critical Mass, Experience Distribution and how to jumpstart influential marketing 24:28

Bio: Heidi is the founding member and department lead for Emerging Media at Critical Mass. She has spent the last 6 years immersed within the interactive media business as a planner, consultant and educator. Currently, she drives social and technology driven solutions for world-class brands like Mercedes-Benz, Rolex, Hyatt and Valvoline. Heidi uses her thought-leadership in business strategy and trend spotting to help clients build their brands and drive success by building programs that are people, brand and technology driven. Heidi also worked with General Motors to help create and disseminate digital video "firsts" during her tenure at GM Planworks, harnessing the power of viral and on-demand programming. Always staying ahead of the evolutionary curve, Heidi applies creativity and consumer insight to set next-generation KPI's to ensure that the execution is not only actionable, but sustainable over time.

category: 
Tech & Gaming
from:
ChicagoConvergence
views:
301
added:
8 mos ago
language:
English
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  • Raman Chadha, Coleman Entrepreneurship Center, DePaul University, Opportunity Amidst the Chaos: Trends from the Trenches 19:35 Raman Chadha, Coleman Entrepreneurship Center, DePaul University, Opportunity Amidst the Chaos: Trends from the Trenches

    The Talk: What’s happening at the street level during these tough times? What is the outlook amongst people who invest their own resources into creating organizations, jobs, and communities? Why and how are some companies actually thriving during this recession? Raman Chadha will share some fascinating insights and trends that he is learning about through a series of interviews with people from Chicago’s entrepreneurial community – entrepreneurs, investors, and community leaders. He will also discuss why this primary market research is being undertaken and how it will be used.

    by:
    ChicagoConvergence
    views:
    193
    added:
    8 mos ago
    language:
    en