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Heidi Skinner, Critical Mass, Experience Distribution and how to jumpstart influential marketing
Bio: Heidi is the founding member and department lead for Emerging Media at Critical Mass. She has spent the last 6 years immersed within the interactive media business as a planner, consultant and educator. Currently, she drives social and technology driven solutions for world-class brands like Mercedes-Benz, Rolex, Hyatt and Valvoline. Heidi uses her thought-leadership in business strategy and trend spotting to help clients build their brands and drive success by building programs that are people, brand and technology driven. Heidi also worked with General Motors to help create and disseminate digital video "firsts" during her tenure at GM Planworks, harnessing the power of viral and on-demand programming. Always staying ahead of the evolutionary curve, Heidi applies creativity and consumer insight to set next-generation KPI's to ensure that the execution is not only actionable, but sustainable over time.
Bio: Part alchemist, part sherpa, part director and part producer, Jim is a trusted advisor and accomplished business leader. He brings a diverse set of lenses and perspectives to his work; focused on the union of brand offering and experience design. Jim has a depth of real-world experience as an architectural and graphic designer, musician, artist, chef and passionate student of the remarkableness of life. This empowers him to bring a holistic, authentic and innovative flavor and tone to the development, evolution and revolution of brands and their expression. Paired with his design thinking, his ability to inspire people, to collaborate with organizations and to navigate the complexity of markets and business, Jim is able to dig deep into a companyâÃÂÃÂs soul, galvanize its essence and communicate its true potential. For over 30 years, Jim has helped businesses uncover their authenticity, generate the courage, create bold ideas and sustain the commitment to new, truly differentiating products, experiences and environments. His clients include Starbucks, the Tennis Corporation of America, Sears, Getty, The Coffee Bean & Tea Leaf, AT&T, JDL Development Corporation, the Frank Russell Company, the Buona Companies, Florsheim, Exxon, Kraft, Tishman, WendyâÃÂÃÂs, among many others.
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