The story of the relationship between Sigmund Freud and his American nephew, Edward Bernays. Bernays invented the public relations profession in the 1920s and was the first person to take Freud's ideas to manipulate the masses. He showed American corporations how they could make people want things they didn't need by systematically linking mass-produced goods to their unconscious desires. Bernays was one of the main architects of the modern techniques of mass-consumer persuasion, using every trick in the book, from celebrity endorsement and outrageous PR stunts, to eroticising the motorcar. His most notorious coup was breaking the taboo on women smoking by persuading them that cigarettes were a symbol of independence and freedom. But Bernays was convinced that this was more than just a way of selling consumer goods. It was a new political idea of how to control the masses. By satisfying the inner irrational desires that his uncle had identified, people could be made happy and thus docile. It was the start of the all-consuming self which has come to dominate today's world.
This episode explains how politicians on the left, in both Britain and America, turned to the techniques developed by business to read and fulfil the inner desires of the self. Both New Labour, under Tony Blair, and the Democrats, led by Bill Clinton, used the focus group, which had been invented by psychoanalysts, in order to regain power. They set out to mould their policies to people's inner desires and feelings, just as capitalism had learnt to do with products. Out of this grew a new culture of public relations and marketing in politics, business and journalism. One of its stars in Britain was Matthew Freud who followed in the footsteps of his relation, Edward Bernays, the inventor of public relations in the 1920s. The politicians believed they were creating a new and better form of democracy, one that truly responded to the inner feelings of individual. But what they didn't realise was that the aim of those who had originally created these techniques had not been to liberate the people but to develop a new way of controlling them.
Bruce H. Lipton. Ph.D., cellular biologist, author, and former Associate Professor at the University of Wisconsin's School of Medicine. His pioneering research on cloned human cells at Wisconsin and Stanford University's School of Medicine presaged the revolutionary field of epigenetics, the new science of how environment and perception control genes.
Bruce H. Lipton. Ph.D., cellular biologist, author, and former Associate Professor at the University of Wisconsin's School of Medicine. His pioneering research on cloned human cells at Wisconsin and Stanford University's School of Medicine presaged the revolutionary field of epigenetics, the new science of how environment and perception control genes.
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ancient chinese inventions
This inspiring video on new energy is the best documentary available on new energy sources which can powerfully transform our world. It provides a thorough, professional examination of the leading theories and practical inventions that tap into zero point energy, now acknowledged by quantum physicists to exist in all space as a potential source of infinite and accessible electromagnetic energy. Respected engineers and scientists explain in understandable terms how amazing new energy technologies and inventions can go beyond alternative energy to solve the energy crisis on our planet, and how they are being suppressed and ridiculed by the media and large corporations. How far will they go to suppress these breakthrough technologies?
The Money Programme
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