This DRTV commercial was designed for the work-from-home industry by Last Second Media and helped power some of HerbaLife's largest distributors in North America. The spot aired on a per inquiry or pay-for-performance basis in the US and Canada. Bringing back our favorite actor and actress from the Ready for Money series, the campaign was a continuation of our ongoing efforts that delivered over 2 million new users over 3 years. To learn more about the direct response agency behind this campaign visit http://www.lastsecondmedia.tv
This direct response tv commercial was produced for a 'per inquiry' or pay-for-performance campaign by Last Second Media. The campaign was highly orchestrated, using digital and real-world talent from across the country. In Florida, the art direction talent of Guillermo Herrera at O3B.com maintained brand integrity, while 3D specialist at Anderson Grimes Melton in Carson City, NV set their six machines to render the character over several weeks. Meanwhile, in Las Vegas, NV the real world actor portrayals were produced by Mike Levy at CMX/Century Productions using high-definition cameras, digital sound mixing and a custom music score. The creative-teamwork is also backed by a strong continuity offer -- not only does the consumer get a free Mr. Inky Plush Toy (to capture word-of-mouth), they also receive a free set of both black and color inkjets when they sign up for just one additional delivery at up to 60% off. Learn more at http://www.lastsecondmedia.tv/press.php
When it's time to drive high-dollar financial transactions, Last Second Media may be your preferred partner. This direct response tv commercial was produced by Last Second Media in Las Vegas. It's part of an overall campaign that includes direct response radio. These Direct Response marketing services are for traditional advertisers seeking an accountable approach that also builds the value of the brand. Called Direct Awareness, we combine strong copy, a compelling offer and clear messaging to grow your business. This spot was designed for low cost cable buys targeted at seniors. The LifeGuardian commercial features non-union talent and was shot in HD using a jib crane and wide angle lens. Simultaneously, the fulfillment DVD was recorded using the same on-camera talent. Produced by Frank Pournelle. Call 1-800-334-4500 to learn more.
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