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06:09

Welcome to the first episode of the BRAND SOUNDS series in which you can listen to John Groves and his opinion about the difference between "recognisable" and "memorable" in using sound in communication. John Groves is one of the famous composers from Germany and internationally acknowledged as a pioneer of Sound Branding.

category:: Music
from:: brandsounds
views:: 868

added:: 2 yrs ago
language:: English

04:28 02. Is music universal?

category:
Music
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This is the second episode of the BRAND SOUNDS series in which you can listen to John Groves and his opinion about the possibility using music in advertising and communication globally. Enjoy!

by:
brandsounds

views:
326

added:
2 yrs ago

language:
en

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04:28 05. Choosing The Music

category:
Music
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The fifth episode of the BRAND SOUNDS series with John Groves. Listen to John's opinion about the difference of results depending on who's responsible for the music choice for a brand or a advertising campaign. Enjoy!

by:
brandsounds

views:
621

added:
2 yrs ago

language:
en

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04:34 03. Is a Sound Logo a Sound ID?

category:
Music
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The third episode of the BRAND SOUNDS series with John Groves. As a famous composers from Germany and internationally acknowledged as a pioneer of Sound Branding, you can listen to his opinion about this very interesting question: Is a Sound Logo a Sound ID? Enjoy!

by:
brandsounds

views:
414

added:
2 yrs ago

language:
en

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