The third episode of the BRAND SOUNDS series with John Groves. As a famous composers from Germany and internationally acknowledged as a pioneer of Sound Branding, you can listen to his opinion about this very interesting question: Is a Sound Logo a Sound ID? Enjoy!
Welcome to the first episode of the BRAND SOUNDS series in which you can listen to John Groves and his opinion about the difference between "recognisable" and "memorable" in using sound in communication. John Groves is one of the famous composers from Germany and internationally acknowledged as a pioneer of Sound Branding.
The fourth episode of the BRAND SOUNDS Series with John Groves in wich he explains why it is so important to have an "Brand Sound Consultant". Tune in and enjoy!
The fifth episode of the BRAND SOUNDS series with John Groves. Listen to John's opinion about the difference of results depending on who's responsible for the music choice for a brand or a advertising campaign. Enjoy!
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