53:09
iMarketers April 26, 2007 - Web 2.0: Building Communities and Conversations
This presentation explained what conversations are all about plus demystified the methods needed to revitalize your existing online presence using them. Danielle Baldwin and Johnny Chan of eBoost Marketing translated what they've learned from experience in-the-trenches and demonstrated how to reap the benefits of humanizing your brand through authentic conversations. Topics Covered: * How to achieve meaningful conversations and measure success. * How to leverage customer information to develop your "core strategy". * How to choose the tools (blogs, press releases, podcasts, videos, e-mail, etc.) to best engage customers and prospects in a meaningful way. * How several companies have achieved success via case study review.
40:01
iMarketers April 26, 2007 - The Truth Behind Launching a Web 2.0 Site
Imagine YouTube, MySpace and YellowPages all rolled into one. MojoPages.com helps you find the best local businesses. Jon Carder shared the trials and tribulations of getting the site launched, seeded, promoted and moving forward. The new Web 2.0 and community ideas are great in concept, but the implementation is another story. Download the video podcast of Mojopages to hear this story firsthand.
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