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Videos > More Videos like "Bruce Sterling (2006) Pop!Tech Pop!Cast - video"

Bruce Sterling (2006) Pop!Tech Pop!Cast - video 08:10

Author, journalist and contributing editor at Wired magazine Bruce Sterling understands why people get confused about new technology concepts. In what he sees as a culture war of web semantics, Bruce gets the audience's attention with a unique call for a new vocabulary to better describe experiences with technology.

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  • Malcolm Gladwell takes the lessons of psychology and sociology and applies them to business in ways we've never thought of before. Here, he deep-dives into the world of office chair invention and soft drink taste tests to answer the question, "Can we believe what people tell us?"


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