LARGE SMALL Video Size:
The latest version of Adobe Flash Player is required to watch video. Get Flash Now
An update to Veoh Web Player is required to watch this   video.
This update improves video playback performance and also includes many quality and stability enhancements. Update Web Player

Comments

Reading Is Fundamental

Reading Is Fundamental

Hello and Welcome! Reading Is Fundamental, Inc. prepares and motivates children to read by delivering free books and literacy resources to those children and families who need them most. Founded in 1966, RIF is the oldest and largest children's and family nonprofit literacy organization in the United States. RIF’s highest priority is reaching underserved children from birth to age 8. Through community volunteers in every state and U.S. territory, RIF provides 4.5 million children with 16 million new, free books and literacy resources each year.

more
Advertisement
  • RIF and Macy's are proud to partner for a fourth year to provide books and literacy services to children across the U.S. through the Book A Brighter Future (BABF) campaign. From July 1 through August 31, when Macy's customers give a $3 donation to RIF, they will receive a $10 shopping pass to use on eligible purchases of $50 or more.


    by:
    rifweb
    views:
    0
    added:
    3 wks ago
    language:
    English
  • A video compilation of RIF's 2009 Volunteer of the Year Award (VOYA) winners--Jalonda Smith, Elrene "Elke" Davis, and Barbara Sovereign. This video was shown at RIF's 2009 Gift of Reading Awards Gala held in Washington, D.C. on June 2, 2009.


    by:
    rifweb
    views:
    6
    added:
    4 wks ago
    language:
    English
  • The Read with Kids Challenge is back! Visit http://www.rif.org/readwith to log your time spent reading with kids and help us reach our new goal to log over 5 million minutes!


    by:
    rifweb
    views:
    4
    added:
    3 mos ago
    language:
    English
  • Watch this short video to learn how you and your little one can make your very own touch and feel book. Visit us at http://www.leadingtoreading.com for more activity videos you can enjoy with your child!


    by:
    rifweb
    views:
    1
    added:
    4 mos ago
    language:
    English
  • RIF has teamed up with Macy's to create a national partnership, "Book A Brighter Future!"


    by:
    rifweb
    views:
    11
    added:
    10 mos ago
    language:
    English
  • RIF has reached a major milestone in the process to save RIF's funding. The House appropriations subcommittee and the Senate appropriations committee have included level funding for RIF amongst proposed allocations for fiscal year 2009. There are more critical milestones before Congress approves the final Fiscal Year 2009 budget. We thank you for your continued support and will keep you informed. For the latest updates, stay tuned to rif.org.


    by:
    rifweb
    views:
    3
    added:
    11 mos ago
    language:
    English
  • Reading Is Fundamental and qubo PSA encouraging parents and caregivers to read with their children.


    by:
    rifweb
    views:
    28
    added:
    12 mos ago
    language:
    English
  • Oscar Cux, RIF's Volunteer of the Year 2007, offers tips for engaging young readers and their parents to encourage them to read together. To learn more about RIF, VOYA, and Osar Cux visit http://www.rif.org


    by:
    rifweb
    views:
    12
    added:
    12 mos ago
    language:
    English
  • Watch students from Red Mountain High School's Club RIF program in Mesa, Arizona as they entertain and encourage young children to read!


    by:
    rifweb
    views:
    26
    added:
    12 mos ago
    language:
    English
  • Listen to this RIF radio public service announcement featuring award-winning actress Phylicia Rashad on the importance of summer reading. This public service announcement can be heard on more than 125 stations broadcasting in nearly 20 cities nationwide. To learn more about the importance of summer reading and Reading Is Fun Week, visit http://www.RIF.org!


    by:
    rifweb
    views:
    34
    added:
    12 mos ago
    language:
    English
  • Reading Is Fundamental and qubo PSA promoting the Read with Kids Challenge.


    by:
    rifweb
    views:
    13
    added:
    12 mos ago
    language:
    English
  • Watch the poetic video “RIF Day,” which captures the fun and excitement of a RIF book distribution—when children can choose a free book that they can take home and keep!


    by:
    rifweb
    views:
    13
    added:
    12 mos ago
    language:
    English
  • A promotional video highlighting RIF's Read With Kids Challenge surpassing it's goal of 1 Million minutes read to children.


    by:
    rifweb
    views:
    11
    added:
    12 mos ago
    language:
    English
  • Kids, dive into your very own Journey Under the Sea! Watch this movie trailer to learn how!


    by:
    rifweb
    views:
    28
    added:
    12 mos ago
    language:
    English
  • Kids young and old, watch Eric Carle reading his beloved children’s classic, "Brown Bear, Brown Bear, What Do You See?" This video is brought to you by Reading Is Fundamental, the oldest and largest children’s literacy non-profit in the US. To watch a video Q&A with Eric Carle and to learn more about the book “Brown Bear, Brown Bear…,” visit the Grown-Ups section of www.leadingtoreading.org, our new website for kids ages birth to five.


    by:
    rifweb
    views:
    180
    added:
    12 mos ago
    language:
    English
  • A short video highlighting parts of Reading Is Fundamental's Multicultural Literacy Campaign launched in 2007.


    by:
    rifweb
    views:
    20
    added:
    12 mos ago
    language:
    English
  • Q&A with famed children's book author/illustrator Eric Carle.


    by:
    rifweb
    views:
    38
    added:
    12 mos ago
    language:
    English
  • A short video highlighting parts of Reading Is Fundamental's Multicultural Literacy Campaign launched in 2007.


    by:
    rifweb
    views:
    18
    added:
    12 mos ago
    language:
    English
  • Univision RIF PSA featuring Neida Sandoval.


    by:
    rifweb
    views:
    103
    added:
    12 mos ago
    language:
    English
  • In the summer of 2007, RIF partnered with Russ Parr of the popular Russ Parr Morning Show radio program, and toured the U.S. to promote RIF's Multicultural Literacy Campaign. This video shows the highlights of that tour.


    by:
    rifweb
    views:
    34
    added:
    12 mos ago
    language:
    English
Advertisement