Series of interviews and video blog posts by Social Media Systems at ad:tech, an advertising technology and interactive marketing conference.
06:21
Bruce Clay | Internet Advertising Interview at adtech 2007
Talks about his company and the future of SEO and PPC, geo-targeted searches and much more.
05:40
Mike Turner - Clickpath - Clickpath.com - Inernet Advertising
They created a system that allows companies to track their offline telephone responses and conversions back to their online ad campaigns, right down to the keyword level, allowing them to monitor even things like telling which keyword prompted user action. Can tell you which keyword across which campaign created that phone call. Agencies, direct and financial, clients who 3-4k on PPC are his target customers. Also talks about where he sees social media headed in the future and how clickpath.com will roll forward into the same future.
01:26
Daniel Lucas - President - Clicksector.com - Internet Advertising
Contextual advertising company. They specialize in targeted keywords, urls and geo targeting; they are a publisher's network as well, working on some desktop applications to make it easier on customers when they use the product.
03:38
Adtech Interview | David Shay |CPX Interactive | Internet Advertising Expo
They're an online advertising network; they connect advertisers and publishers. Optimize ads depending on how well they perform in certain locations. Use all standard channels, e.g. sports, entertainment. For more information check out: http://socialmediasystems.com/blog
01:28
Adtech Interview | What Counts Email Marketing |Internet Advertising Expo
Email service provider. Believes completely in RSS; deliverable and allows users to choose info they want; improved click-through rates, etc. For more information check out the: http://socialmediasystems.com/blog
Internet advertising company; bridging the gap between advertisers and publishers.
03:36
Adtech Interview | Michelle Horn | Honourable Group | Internet Advertising Expo
They do sub-prime financial lead generation, risk management using SMS. Biggest thing at the moment is pay-day loan leads; soon they'll be creating payday loan, student loan and debt consolidation verticals. Talks about how they generate leads from affiliates and publishers, cpc, etc.
02:54
Adtech Interview | Epic Cycle Interactive | Internet Advertising Expo
Online, on-demand, full multi media marketing platform; bundled service includes content management system, e-commerce, web development, hosting services; one stop shop to getting your brand online. Biggest competitors: web development and content managagement companies. But, so many people want their services, they focus more on partnership. Also talks about keeping up to date with social media, SMS, virtual communities like Sl and much more.
01:50
Adtech Interview | Media Trust | Internet Marketing Expo
Ecosystem of unique, innovative online advertising, technology and online media...read more!
03:44
Adtech Interview | Offer Fusion | Internet Advertising Expo
CPA network based out of Seattle, three years in business. Focus is on lead generation and education, finance for debt consolidation. Also have in-house cpm engine. Target market: buyers of leads and producers of leads. Trying to tie in with student, college, educational verticals and etc. Not really focused on SMM at the moment but are looking towards getting into networking and social media in the immediate future.
03:13
dtech Interview | Doug Hansen | Omniture|Internet Advertising Expo
Web analytics platform; their major tool is "site catalyst" a tool that allows you to track your business online and help you optimize it.
02:57
Adtech Interview | Randy Miles| VP Sales|Pay per Post|Internet Advertising
Top blog advertising network. Connect to bloggers and advertisers; they pay bloggers to review, talk about, write about and podcast; full disclosure. Former VIP of MySpace; pay-per-post strategy includes acquisition of bloggers and c-level marketers.
Internet advertiser and solutions provider. Ad Sonar, E-point (search engine marketing tool; paid inclusion, pay-per click etc).
02:46
Simple Feed | Adtech Interview | Internet Advertising Expo
RSS publishing company, usually catering to larger companies like DMC and Proctor and Gamble.
02:30
Trinet | Suzzanne Portia and Dianne Barry| Adtech Interview
Web design and web development company; they do a little bit of SEO or SEM.Target demographic is medium to larger companies; they say they're set apart from other competitors because everything is custom-made by their in-house development team.
Focus is on social sites. You want to promote a company, campaign or other project, they can build a targteted social network platform around it. Targeting medium to larger sized companies with anywhere from 50k people and up. They integrate voiceover VOIP calling so everyone in the network can talk if they choose.
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