BRAND SOUNDS - aims to provide insights on all aspects of the use of music in brand communications. We will bring you inside information, interviews, case-histories, opinions & details on artist and brand co-operations, corporate sound, sound branding, events, TV commercials and any other forms of communication meant for our ears.
Welcome to the first episode of the BRAND SOUNDS series in which you can listen to John Groves and his opinion about the difference between "recognisable" and "memorable" in using sound in communication. John Groves is one of the famous composers from Germany and internationally acknowledged as a pioneer of Sound Branding.
This is the second episode of the BRAND SOUNDS series in which you can listen to John Groves and his opinion about the possibility using music in advertising and communication globally. Enjoy!
The third episode of the BRAND SOUNDS series with John Groves. As a famous composers from Germany and internationally acknowledged as a pioneer of Sound Branding, you can listen to his opinion about this very interesting question: Is a Sound Logo a Sound ID? Enjoy!
The fourth episode of the BRAND SOUNDS Series with John Groves in wich he explains why it is so important to have an "Brand Sound Consultant". Tune in and enjoy!
The fifth episode of the BRAND SOUNDS series with John Groves. Listen to John's opinion about the difference of results depending on who's responsible for the music choice for a brand or a advertising campaign. Enjoy!
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