Critical measurement keys for your marketing.
Providing Marketing Related Ideas, Advice and Education for compnaies in the Records and Information Management field.
First and foremeost, a RIM services company website must be created to get you a lead. Everything else must serve that purpose
The racing world has lots to teach us about marketing in the B2B world.
You can't afford to market blindly. Here are some tips to make your marketing more targetted.
The answer may actually surprise you. Cause it's not about the answer.
Marketing is something you have to prioritize every day.
How a mail piece looks when your prospect first looks at it matters.
Your marketing must create a return on investment.
Understanding the latest google adwords change.
Critical measurement keys for your marketing.
Using the power of influencers to create referral lead flow.
Referral marketing matters. Here are some keys to success.
Thots on including your story in your marketing.
Thoughts on the Superbowl ads.
Referrals are a critical part of your marketing program.
Don't assume good direct mail is creative... listen to learn more.
Failure to get you clients to buy something doesn;t mean their wrong, it usually means your offer is wrong.
Tips for effective direct mail copywriting.
Learning from my mailbox.
You can't rely on hope. Here are some ideas to get your clients to refer you.
Sometime we get the cart before the horse with our marketing. Essentially, we place tactics ahead of strategy.
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