Promotional newsreel from 1937 containing a variety of Chevrolet-centric stories.
How professional models (and new automobiles) are photographed.
Astonishing sitcom-style sponsored film encouraging increased consumption of electricity by an ever-increasing number of appliances. The plot pits a starry-eyed teenage girl against a geek whose main interests happen to be engineering and time study.
Promotional newsreel from 1937 containing a variety of Chevrolet-centric stories.
Cinderella relies on a Chevrolet to carry her home by midnight through obstacles and storms.
Classic "capitalist realist" drama showing the manufacture of Chevrolets from foundry to finished vehicles. Though ostensibly a tribute to the "master hands" of the assembly line workers, it seems more of a paean to the designers of this impressive mass production system. Filmed in Flint, Michigan, just months before the United Auto Workers won union recognition with their famous sitdown strikes. Released the same year as two other films with which it shares similarities: MODERN TIMES and TRIUMPH OF THE WILL. Selected for the 1999 National Film Registry of "artistically, culturally, and socially significant" films.
Bowling made respectable and appealing to middle-class Americans through modernization and "Populuxe" design.
Astonishing sitcom-style sponsored film encouraging increased consumption of electricity by an ever-increasing number of appliances. The plot pits a starry-eyed teenage girl against a geek whose main interests happen to be engineering and time study.
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Looking Ahead Through Rohm and Haas Plexiglas (Part II) (1947)
Plastics industry makes the transition from military applications to peacetime futuristic designs.
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