Veoh Networks Ushers In New Era Of Internet Television With Official Launch
February 13, 2007
LOS ANGELES, CA – February 13, 2007 – Veoh Networks (www.veoh.com) today announced its official launch, offering unprecedented convenience, choice and quality for video publishers and viewers. For video publishers, Veoh’s automatic syndication and reporting features allow them to reach and manage the largest audience on the web. For viewers, Veoh offers the most comprehensive set of features and viewing options, including a downloadable player that turns a viewer’s computer into a virtual DVR that can download content from video sites across the Internet. And for both viewers and publishers, Veoh’s peer-to-peer network, built from the ground up for video distribution, assures that publishers can provide viewers with a full-screen, DVD-quality experience.
The result: Veoh now offers the most comprehensive platform for Internet video, providing viewers the widest range of programming at the highest quality available, and publishers the broadest reach. Moreover, the large and fast-growing community of Veoh content providers and their audiences represents a new opportunity for advertisers to engage their consumers.
"Veoh's mission is to bring the next generation of television to people wherever they are--office, living room, or on the go." said Dmitry Shapiro, CEO, Veoh. "Technology will allow us to dramatically improve the experience, and we believe our formal release today is an important step towards realizing our goal."
Veoh for Publishers
Unmatched Internet Audience Reach
During its Beta-test period last year, Veoh launched a feature that lets video publishers upload videos once to Veoh and automatically syndicate them to major video sites including YouTube, Google Video and MySpace. Now with its official launch, Veoh has greatly expanded its syndication offerings to include Facebook; the publishers’ own blogs; RSS feed syndicators; iPod; and Windows Media players. No other Internet video distributor enables publishers to reach such a large potential audience through one upload.
And Veoh offers publishers even more convenience with its launch of cross-site reporting. With this feature, Veoh publishers can now monitor their audiences across the major video web sites from their Veoh account. One-stop uploading and reporting allows publishers to invest less time in managing video distribution, and more time in what they want to do -- creating and marketing their content.
Highest Quality Video Delivery
Further differentiating Veoh in the marketplace is its ability to distribute video content of any length at DVD-quality. Unlike other video distribution sites that offer “video snacking” of short, grainy clips, Veoh allows its publishers to upload videos of any length or file size for distribution. Due to its unique peer-to-peer network design, Veoh is able to distribute large files without rapidly scaling server costs. This ensures that through Veoh, publishers will be able to present to audiences their programs in their entirety at their original level of clarity – delivering more of a television viewing experience than the typical Internet video experience.
Multiple Revenue Models
Veoh offers video publishers a range of choices to earn revenues. Publishers choose advertising, paid content, or a mix. If they choose advertising, they can sell advertising or have Veoh do it for them. If they opt for paid content, they can choose from multiple options including pay-per-view, pay-to-own or subscription.
Veoh for Viewers
Anytime, Anywhere…and now from Most Any Source
While in Beta, Veoh offered viewers the widest range of options available of where and when to watch Veoh's DVD-quality video content. For a viewer’s computer, these options included streaming from veoh.com or downloading to Veoh’s virtual digital video recorder (the Veoh Player) to watch later. Veoh also supports ipods and Windows Media devices. The Veoh Player allows viewers to subscribe to episodic programs, to watch at DVD quality, and to watch without an Internet connection. Viewers can easily connect the Veoh Player to their television, allowing them to watch Internet programming of the same quality and with the same comfort as broadcast television.
With this launch, the Veoh Player gets an exciting new capability – the ability to download programs from thousands of other sites on the Internet. With the Veoh browser plug-in, viewers can quickly identify video at any site they visit, saving it automatically to their Veoh Player. Viewers can organize and watch this content alongside videos they find or automatically receive from Veoh.com, turning the Veoh Player into a universal repository for their favorite video entertainment.
Powerful Recommendation and Community Features
In addition to a newly designed user interface that makes finding videos easier and faster, Veoh is integrating its powerful recommendations technology across the entire service. Registered viewers are presented with suggestions throughout Veoh.com and the Veoh player based on their viewing habits and preferences. Veoh recommendations technology complements and leverages a full suite of community features like ratings and comments, powerful video keyword search and browsing functions, as well as a dedicated programming team working to introduce viewers quickly to compelling, new content choices.
High Quality Content Directly from Veoh
Former television executive John MacDonald joined Veoh as President of Content during the Beta period to help expand Veoh's offerings of branded Indie, professional and studio content. In his short tenure, MacDonald and his team have built a library of approximately 100,000 videos and hundreds of channels across 15 categories, including over 25 branded channels with many more in the works.
In addition to the recently announced major content partnerships with US Weekly and the United Talent Agency, Veoh has already launched channels for partners including TNT, Bennet Media and New Line Cinema. Veoh launches the TV Guide channel this week.
“Viewers clearly like the flexibility, features and content we’re offering,” said Shapiro. “With our reports showing 4 million uniques in January and a monthly growth rate exceeding 20 percent, our viral growth has been spectacular.”
Veoh for Advertisers
With its official launch, Veoh has added the capability to support advertising in a variety of formats. Veoh offers advertisers a unique environment, given the combination of compelling content and ability to target a typically hard-to-reach, young adult audience. Veoh has signed Dr. Pepper as its launch sponsor.
“In an increasingly fragmented marketplace, it is critical for brands to engage with consumers where they live and play,” said Alan Schanzer, Managing Partner for MEC Interaction. “The Veoh entertainment experience is a natural partner for Dr. Pepper – original, independent video programming with the highest quality on the web.”
Veoh for Partners
Veoh has entered into several partnerships to accelerate Veoh’s growth and adoption at veoh.com, on the Veoh Player and in the living room. The company has inked deals with companies like Blinkx and MeeVee to distribute Veoh’s video library. Veoh is collaborating with chip maker AMD to bring Internet video to set-top boxes, accelerating the transition of Veoh’s DVD-quality videos from the PC to the living room. Meanwhile, Ripple is on board to distribute video content from Veoh.com onto large screens in Coffee Bean & Tea Leaf stores and other outlets.
"It will take many players, working together, to make Internet television as ubiquitous as television is today," said Shapiro. "With our superior platform and rate of viewer growth, we’re well-positioned to partner with companies who share our vision for the future."
About Veoh Networks, Inc.
Veoh / Dan Klores Communications
Veoh / Dan Klores Communications