Veoh Leads All Major Online Video Sites in Viewer Engagement
April 17, 2008

Viewers Spend Twice As Much Time Per Person on Veoh Than on YouTube, Increase Their Internet TV Viewing During Primetime

LOS ANGELES, CA – (April 17, 2008) – Veoh Networks (www.veoh.com), the world's most comprehensive Internet Television service, today reported first-quarter milestones that demonstrate growing viewer engagement with online video, continued adoption of Internet television, and an increase in time spent watching the Web during primetime television viewing hours:

  • Veoh viewers consumed a total of more than 46 million hours of content in March. The average viewer now consumes more than 1 hour, 37 minutes per month ‐ the most time spent per month on any video site and twice as much as time spent on YouTube (Nielsen NetRatings, March 2008).
  • In Q1 2008, Veoh's global audience grew 25% to more than 28 million unique monthly viewers ‐ up from 23 million at the end of December 2007 - making Veoh's audience larger than that of most U.S. cable companies.
  • The average video view length on Veoh.com is now more than 10 minutes per video –up from six minutes the previous quarter ‐ indicating an increasing viewer interest in episodic, long form content.
  • Viewers continue to turn to Internet Television during traditional primetime TV programming hours. Viewing during primetime television hours increased to 44% of total views on Veoh in Q1.

"Television audiences are going through the biggest shift in viewing behavior since the advent of cable in the 1980s. The Internet has unlocked a new way to watch television and video, and given the engagement we're seeing on Veoh, I'm confident it will eventually become the primary way people watch their favorite programming," said Steve Mitgang, CEO of Veoh Networks.

"Instead of hundreds of pre-programmed channels, it's clear that more and more viewers want easy access to the millions of videos on the Web so they can watch whatever they want, whenever they want it," continued Mitgang. "At Veoh, we're making it easy for viewers to not only find what they know they like on the Web ‐ whether that's TV shows, web series or popular video clips - but also discover new gems they didn't know existed."

Veoh Viewers: Young, Influential and Hooked on More Than Just TV

Veoh viewers are extremely loyal, visiting Veoh an average of six times per month. They are young, independent consumers who are early adopters of new technology, emerging media and lifestyle products. More than 60% of Veoh viewers are ages 18-34 and are highly influential on the subjects of video games, Internet content, electronics, fashion, music and television compared to the average web consumer (Nielsen NetRatings, March 2008 and Nielsen @Plan, Winter 2008).

While network TV shows drove media buzz about Internet TV in Q1, Veoh viewers actually consumed a diverse mix of content on Veoh in Q1. Popular TV shows like CBS' "Jericho" and celebrity interviews from FEARNet drew large audiences on Veoh this quarter, but viewers also consumed a great deal of library and independent-professional content. Key learnings from Veoh's Q1 content data include:

  • "Made For Web" Can Hang With the Big Guys: Ford Models' "Changing Room Confessions: Nanette Lepore" and the hit parody sketch "Internet Party" by comedy troupe These Aren't Muskets were among the top 10 most-watched shows/videos on Veoh in Q1.
  • Captain Kirk Still Has It: "The Office" and "CSI: Miami" are consistently popular on Veoh, but in Q1, more viewers tuned in to episodes of CBS' classic "Star Trek."
  • Viewers Like Bikini Bods, But They Love Barack Obama: "The Barack Obama Song" video by Wicked Awesome Films was a huge hit on Veoh in Q1. In fact, it garnered more views than the highly popular swimsuit videos of Sports Illustrated models Ana Beatriz, Melissa Haro, Jarah Mariano, and Jeisa Chiminazzo.

To reach these viewers across their highly diverse viewing interests, Veoh introduced a proprietary behavioral targeting engine in Q1. This engine allows advertisers to reach their target viewing audiences and present relevant ads to them across the full breadth of network TV, independent professional and user-generated content on Veoh. Tests using the new behavioral targeting engine yielded significant performance lifts, and several major brands have already begun running behaviorally-targeted campaigns on Veoh.

Unless otherwise noted, Veoh's Q1 2008 results are from the company's internal systems and reflect the 3-month period from January 1, 2008 to March 31, 2008.

About Veoh Networks, Inc.

Named one of AdWeek's Top 10 Digital Hotlist sites in 2007, Veoh Networks is an innovative Internet Television company that delivers broadcast-quality video programming via the Internet.

The Veoh Networks portfolio includes Veoh.com, one of the most popular video hosting services on the Internet, and VeohTV, a free downloadable application that turns online video into Internet Television. Veoh.com has more than 100,000 content publishers - from CBS, Lions Gate, PBS, National Lampoon, Road and Track and Us Magazine to thousands of independent filmmakers and content producers - and currently attracts over 21 million unique users per month. VeohTV makes it easy to turn any computer into a digital video recorder that allows viewers to watch and record shows from thousands of Internet video sources. For advertisers, Veoh offers compelling ways of engaging with a targeted audience and measuring performance of their ad buys.

Veoh Networks is a privately held company that is backed by leading technology and media investors, including Goldman Sachs, Shelter Capital Partners, Spark Capital, Michael Eisner's Tornante Company, Time Warner Inc., Tom Freston and Jonathan Dolgen. The company's principal offices are in Los Angeles and San Diego, California.

 

Media Contacts:

Gaude Lydia Paez
310-500-1026
gpaez@veoh.com

Debra Duffy
Dan Klores Communications
212-981-5219
Debra_Duffy@dkcnews.com