Pioneering Chicago as the global hub of change and innovation. Collaborate about new ventures in technology, interactive media, social change and the arts; digital expressions of ideas with global scale.
The Internet has a proven ability to shift the balance of power between individuals and organizations. But for online activism to reach its full potential, we need to do more than port offline tactics to the Web. We must step back, revisit the challenges of collective action, and consider what the Web offers that can help overcome them. Andrew Mason explores what the world could look like in five years with tools like The Point.
24:24
Marshall Ross, Cramer-Krasselt, The Branding Power of Worlds
When you think of iconic advertising campaigns, a few brands are bound to come to mind: Corona, Target, Apple, Marlboro, Nike. Why? Because these brands have managed their communications so precisely and consistently over the years they've formed a fictional brand world every bit as convincing and recognizable as any we might find in a richly textured novel, video game or Hollywood movie. Chief Creative Officer of C-K and âchief brand stewardâ of Corona for 10+ years, Marshall Ross will take the audience on a guided tour of these iconic brand worlds and explore their new media evolutions.
16:12
Josh Palau, Avenue A | Razorfish, Social Search Optimization
The Talk: This Session will explore how a companyâs social media profile and tactics are now appearing in ... the search engine results with greater frequency. No longer is a company website the only asset that the search engines have to choose from, but now we are seeing results being pulled in from Facebook, Twitter, PR and videos. In addition to this, consumers are stating to use social sites as search engines.
13:53
Mike Samson & Ross Kimbarovsky, crowdSpring, Beware the Underdog
The establishment has long held that these 'amateurs' - students and stay-at-home moms, freelancers and fed-up corporate refugees - are nothing more than a novelty and are not capable of competing with the 'professionals.' But this experiment in worldwide empowerment called the Internet has brought them together and the tide is turning. They come from every corner of the globe and every walk of life; their talent and creativity have been proven and now they are actively engaged in creating the world of tomorrow - they just need the tools that let them do it. The tension evident between this growing creative movement and centuries of tradition will disrupt and define the creative industries for years to come
12:39
John Patterson, Founder, The Chicago Convergence, Pixel Brothers, Opening Remarks
Why I started the Summit and 'The truth about the future.' The Internet is only 5000 days old. What is headed our way, no one can prepare for. This talk explains why the summit exists and why it exploded onto the scene. It will also address Chicago's future and our 2016 look to the horizon. Finally, it will inspire and prepare you to be ready for an amazing two days of access to people, resources and ideas with global scale.
18:20
Citizen Kate TV, Carey Lundin, Viva Lundin Productions
Citizen Kate: the outsiders’ view of inside politics, is really the story of the little woman that could. Citizen Kate has been called “the future of political journalism” and has been seen by over a million viewers. It is a model for the marriage of new and traditional media working together to change history.
Jason Fried is the co-founder and President of 37signals, a privately-held Chicago-based company committed to building the best web-based tools possible with the least number of features necessary. 37signals' products include Basecamp, Highrise, Backpack, Campfire, Ta-da List, and Writeboard. 37signals also developed and open-sourced the Ruby on Rails programming framework. 37signals' products do less than the competition - intentionally. Jason believes there's real value and beauty in the basics. Elegance, respect for people's desire to simply get stuff done, and honest ease of use are the hallmarks of 37signals products.
18:47
Chicago 2016; A New Media Olympics, Mark Mitten, Bill Bulman & Jim Marcus, OgilvyOne
The Talk: Marketing and brand strategy of the bid for the Chicago 2016 Olympic and Paralympic Games Mark Mitten, Chief Brand Officer from Chicago 2016 Bill Bulman, User Experience Director from OgilvyOne Jim Marcus, Interactive Creative Director from OgilvyOne
16:15
Social Search Optimization, Josh Palau, Avenue A | Razorfish
The Talk: This Session will explore how a company’s social media profile and tactics are now appearing in the search engine results with greater frequency. No longer is a company website the only asset that the search engines have to choose from, but now we are seeing results being pulled in from Facebook, Twitter, PR and videos. In addition to this, consumers are stating to use social sites as search engines.
The Talk: Content is the new currency in new media, especially in advertising circles. Predictions about the end of advertising as we know it feel as if they’re coming true. As the agency model shifts from interruptive bursts toward creating original content, some guidelines are beginning to appear. Advertisers and their agencies need to define content archetypes during this transitional period. Examples are already all over the interactive space.
20:06
Social Media Development, Rod Rakic
The Talk: Building a social media utility and living to talk about it. BIO: A pioneer in the development of online media, Rod Rakic has a long history of creating interactive experiences, and delivering them as viable tools to enhance and manage brands.
19:53
Personal Branding, David Armano, Critical Mass
"The hallmark of any great brand is authenticity -- just ask Harley-Davidson, Coke or Apple, especially when all of these brands lost their way and learned from it. Same thing applies to Brand You. In every tweak of a template, upload and keystroke, you have an opportunity to be authentic or disingenuous. Know what makes you special and unique, and tap into those qualities as you build your personal brand online. Most people can spot a fake when they see one, so remember that being genuine is more important that presenting yourself in an artificially glossy manner. It used to be important for bloggers to "find their voice" -- now it's relevant to all of us."
16:42
TV's Migration to Mobile, John Heinsen, Bunnygraph Entertainment
The Talk: The mobile space is today in its infancy. With the limitations of distribution, monetization, and technology leaving everyone with questions, it is truly a time for innovators as the American consumer discovers (and embraces) the “user experience” and how Hollywood broadcasters are trying to play catch-up to the booming global mobile marketplace.
18:06
Social Media Marketing, Leah Jones, Edleman
The Talk: Let’s go beyond tactics and buzz words to talk about real conversations -- with real people and in real life -- for companies and organizations in the changing media landscape.
20:47
Television 2.0, Greg O'Brien, Comcast
The Talk: “Interactive TV” and the extraordinary impact it would have on product marketing has been a topic of conversation for more than 40 years--long before the emergence of the Internet. European nations have had narrowband interactivity for decades but the US has been slow to deploy. No longer. Driven by many economic and technological factors, Interactive TV is being realized right now. Americans spend more time with TV than any other medium—more than 4.5 hours per day. As consumers are able to do more with their remote controls—learn, shop & buy—the world of product marketing will be revolutionized (again).
05:25
PhizzPop Design Challenge, Chicago 2016 Olympics
Winner: Manifest Digital www.manifestdigital.com Special recognition goes to Brian Henkel, Kevin Panke, and Dan Thompson, Manifest Digitals design challenge team members. Congratulations on their excellent design collaboration and creative solution to Chicagos 2016 Olympic Bid Awareness challenge!
22:59
Digital Publishing, Eric Easter, Johnson Publishing
Legacy magazine publishers are struggling with the digital world for reasons that might not always be so obvious. Minority publications have an even greater challenge. But once they embrace that digital is not just a new publishing medium but a platform to reinvent the brand and “re-contextualize” a wealth of assets for a whole new audience, the opportunities are endless.
The Performance: The Dark Knight Project. Jerry will talk about the challenges creative people face turning negatives into positives and learning how to rely on themselves in creating their own opportunities. How to guerilla market ideas so that they find their audience, knowing where an audience is to successfully market and promote to, as well as learning how to master the tools necessary to create and distribute your own work to build reputation and visibility are what can help artists build their careers.
24:41
Interactive Comedy, Tom Yorton, The Second City
The Second City is the original interactive company: creating memorable characters and biting sociopolitical satire based on audience input for nearly fifty years. Second City Communications, the corporate services arm of the legendary theater, has leveraged SC's core comedic beliefs, philosophies and methodologies to create insightful, hilarious and effective video, animation and web design for its many corporate clients. Come learn how SCC is porting the laughs from the stage to the web page.
14:53
Monetizing New Media, Greg Koerner, Media Bank
Monetizing New Media, Greg Koerner, Media Bank. The Talk: The Dynamic state of Marketing: How agencies are redefining the way they do business and how content providers can take advantage.
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