Hello and Welcome! Reading Is Fundamental, Inc. prepares and motivates children to read by delivering free books and literacy resources to those children and families who need them most. Founded in 1966, RIF is the oldest and largest children's and family nonprofit literacy organization in the United States. RIF’s highest priority is reaching underserved children from birth to age 8. Through community volunteers in every state and U.S. territory, RIF provides 4.5 million children with 16 million new, free books and literacy resources each year.
Oscar Cux, RIF's Volunteer of the Year 2007, offers tips for engaging young readers and their parents to encourage them to read together. To learn more about RIF, VOYA, and Osar Cux visit http://www.rif.org
Watch students from Red Mountain High School's Club RIF program in Mesa, Arizona as they entertain and encourage young children to read!
Listen to this RIF radio public service announcement featuring award-winning actress Phylicia Rashad on the importance of summer reading. This public service announcement can be heard on more than 125 stations broadcasting in nearly 20 cities nationwide. To learn more about the importance of summer reading and Reading Is Fun Week, visit http://www.RIF.org!
Reading Is Fundamental and qubo PSA promoting the Read with Kids Challenge.
Watch the poetic video “RIF Day,” which captures the fun and excitement of a RIF book distribution—when children can choose a free book that they can take home and keep!
A promotional video highlighting RIF's Read With Kids Challenge surpassing it's goal of 1 Million minutes read to children.
Kids, dive into your very own Journey Under the Sea! Watch this movie trailer to learn how!
Kids young and old, watch Eric Carle reading his beloved children’s classic, "Brown Bear, Brown Bear, What Do You See?" This video is brought to you by Reading Is Fundamental, the oldest and largest children’s literacy non-profit in the US. To watch a video Q&A with Eric Carle and to learn more about the book “Brown Bear, Brown Bear…,” visit the Grown-Ups section of www.leadingtoreading.org, our new website for kids ages birth to five.
A short video highlighting parts of Reading Is Fundamental's Multicultural Literacy Campaign launched in 2007.
Q&A with famed children's book author/illustrator Eric Carle.
A short video highlighting parts of Reading Is Fundamental's Multicultural Literacy Campaign launched in 2007.
Univision RIF PSA featuring Neida Sandoval.
In the summer of 2007, RIF partnered with Russ Parr of the popular Russ Parr Morning Show radio program, and toured the U.S. to promote RIF's Multicultural Literacy Campaign. This video shows the highlights of that tour.
Kids young and old, watch Eric Carle reading his beloved children's classic, "Brown Bear, Brown Bear, What Do You See?" This video is brought to you by Reading Is Fundamental, the oldest and largest children's literacy non-profit in the US. To watch a video Q&A with Eric Carle and to learn more about the book "Brown Bear, Brown Bear...," visit the Grown-Ups section of www.leadingtoreading.org, our new website for kids ages birth to five.
A RIF PSA featuring television icon Carol Burnett.
A RIF PSA featuring NBA superstar Juwan Howard.
"Shadows" is a popular RIF PSA that originally aired in the 1970s.
A RIF PSA featuring NBA legend Shaquille O'Neil.
Univision RIF PSA featuring talk show host and television personality Cristina Saralegui.
A RIF PSA featuring Univision news anchor and author Jorge Ramos.
Comments