The Hawthorne Videoactive Report provides daily news, views and insights into the world of interactive video-based advertising. The Report covers television, the web, mobile, gaming and out-of-home initiatives. The Videoactive Report is produced by the Hawthorne Direct advertising agency (www.hawthornedirect.com) with offices in Fairfield, IA and Los Angeles. Hawthorne Direct specializes in direct response advertising: Long Form TV, Short Form TV, Digital, Mail and Print.
Blinkx Identifies Media “Double Dippers”; 90 Percent Of U.S. Internet Homes To Have Broadband; Adlink Video On Demand Campaign Discovers That TV Viewers Like Ads; MySpace To Offer Prank Show “Delivery.”
GameStop Boosts Sales With Channel M Signage Network; MobiTV Says Mobile Campaigns Deliver Top Response; Saatchi Gmail Video Is Viral Done Right; YouTube Outage Reveals Offload Vulnerabilities.
RT7’s Freetailing Trades Retailers Free Point-Of-Sale System To Place Ads On Its Viewscreens; YouTube Prepares For Mobile Ad Era; NanoGaming Appeals To Media Multi-taskers; Cinema Advergames Are Boffo For Brands.
TV Viewers Recall Ads They Skip With DVRs; Web Users Surf Internet Twice As Long As They Watch Television; NewsClipper Site Reveals Loopholes In Online Advertising Plans; Financial Times To Start Pricey New Social Network For Executives.
Emotiv Systems Neuro Headsets May Someday Lead To Think-To-Buy Platforms; Immersive 360 Degree Surfing Videos Energize Red Bull Website; Old TV Shows Provide New Homes For Advertising Online; DRTV Short Form Billings Set A New Record.
Relevantis Puts Advertising On The Map; Ad Space Mall Network Attracts Big Brands; Advertisers Leery Of Online Metrics; Budweiser Tries Advergaming On DISH Network.
VideoEgg Sells Engagement Not Eyeballs With AdFrames; Forrester Research Says Marketers Ambivalent Toward TV Advertising; Cox Cable Tests TV Banner Ads With RE/MAX; LocaModa And Clear Channel Team Up For Big Times Square Interactive Signage.
KnickerPickers Reveals Hot Model For Online Shopping; Samsung Set Top Boxes Link To The Web With See’N’Search; CNet TV Adds Video Advertising Overlays; TRA Creates Consumer Profiles With Set Top Box Data And Grocery Store Loyalty Cards.
iPhone Searches Show How Devices Can Dictate Behavior; Nielsen Finds DVRs Not Yet A Big Ad Threat; Accenture Says That When Stores Disappoint, We Head Straight To The Web; Juice Salon Escalator Ad Ties Ad Form To Message.
Television Channels Hope News Crawls Keeps Viewers Glued To Their Sets; BlueTie Trades Free Office Software For Ad Views; Australia’s FOXTEL TO Sell Electronic Program Guide Ads; GestureTek Debuts Mobile Motion Control.
Reactrix Floorvertising Gets A Great Deal Of Consumer Attention; Congress Introduces Net Neutrality Bill; OverlayTV Launches With Big Brand Buy-In; Widgets Are Example Of Coming Branded Utility Trend.
Consumers Are Clamoring For Mobile TV; CNN Launches Citizen Journalism Site iReport; BLIP.tv’s Dina Kaplan Says Marketers Need Online Video Ad Standards; TurboTax Runs Humorous CGV Contest On YouTube.
The Same Six Percent Click Half The Ads; Chitika Launches Viral Branding Units; Brands Embrace Entertainment As Ad Vehicle; Featuring YouTube Videos In Own Content Boosts Sales.
Ad Opportunities Abound With Comcast Purchase of Vehix; gDiapers Doubles Revenue In Part Thanks To Modestly-Priced Online Video; Email Newsletters Help Busy Executives Manage Information Overload; Ad Agencies Should Limit Mixed Messages.
Britain’s Free Phone Provider Blyk Rings Up Big Response; Real Networks Reveals Casual Gamers Trade Ad Views For Free Game Play; 25 Percent Of Prime-Time TV Is Time-Shifted; Six Flags Digital Signage Curbs Line Fatigue.
Murdoch Decides To Leave Up Wall Street Journal Subscription Content Firewall; The Atlantic Opens Up Magazine’s Website Content For All; Online Video Veterans Create New How-To Website; Princess Cruise Lines Search For Greatest Romantic.
Kraft Asks Adam And Tyler To Sell Cream Cheese; Liquidus Wants To Create 150,000 Customized Video Ads Weekly; Barflies To Launch Webisodes With Aftermarketing In Mind; Bar Trivia The Star In Online Reality Show Buzzed.
Engagement Mapping To Give Microsoft Ad Answers; HSN Embraces Interactive Ads Via Satellite; Study Shows Consumers Hate Media Trickery; Dunkin Donuts Runs UGV Channel, But Why?
Burger King’s Whopper Freakout Delivers Big Burger Boost; TNS And TiVo Battle Nielsen For Metrics Supremacy; The Price Is Right Is Returning Product Placement To Prime Time; GSN To Launch Interactive Bingo America Program.
SMV Says Mobile Phone Users Demand Relevance; Buick Takes Advantage Of Tiger Wood’s Video Game For Spokesman’s Latest Promotion; Kelly Blue Book Site Now Selling Video Ads; Dairy Queen Creates Tween-Targeting “Deeqs” Advergame.
Comments