During the recent Search Engine Strategies (SES) conference in San Jose, California, WebmasterWorld video content producer Vanessa Zamora interviewed SES advisory board member and president Matt Bailey. Zamora asked Bailey to share his thoughts on the process of the Internet marketing conference and the reason for some of the recent changes in the conference schedule, such as the addition of more intensive training. Bailey continued the interview by offering his opinion on the Microsoft-Yahoo deal, as well as the future of social media.
04:24
Eric Enge Comments on the State of the Search Engines
During the recent Search Engine Strategies (SES) conference in San Jose, California, WebmasterWorld chief executive Brett Tabke interviewed Eric Enge, longtime search engine optimization veteran and president at Stone Temple Consulting. Enge and Tabke discussed the effects of the recent Google caffeine engine release, which Enge said has resulted in at least one significant change, faster search results. Enge also commented on the recent Microsoft-Yahoo deal, which he said has positioned Microsoft as a more powerful underdog in its push to become a stronger player in the search space.
06:11
Klout Founder Joe Fernandez on Tracking Social Web Influence
During the recent Search Engine Strategies (SES) conference in San Jose, California, WebmasterWorld video content producer Vanessa Zamora had the opportunity to sit down with Joe Fernandez, the founder of social Web influence tracker service Klout. Fernandez shares the story behind the idea for Klout, and told Zamora how the Web site provides useful information that reveals who is most influential on what topic. Fernandez gives insight into how to become a social influencer online, and said it is dependent on a person's online interaction versus one-way broadcasting. Looking down the road, Fernandez said that he aims to make Klout the service of choice to connect brands with online influencers that matter.
Search engine optimization (SEO) industry veteran Scott Polk, who recently joined social media marketing company Search & Social in a business development role, spoke with WebmasterWorld video content producer Vanessa Zamora at the recent Search Engine Strategies (SES) conference in San Jose, California. Polk talked about Second Step Search, a new product expected to launch in fall 2009 that will offer clients an affordable alternative to full service consulting. Polk also explained how Search & Social utilizes social media to attract inbound links for clients, with a strong focus on producing a good return on investment, something Polk says not many other companies can offer. Polk concluded the interview with his comments on the recent deal between Yahoo and Microsoft.
03:23
Aaron Wall of SEO Book on SEO Tools, Google, and Yahoo
In this interview conducted during the recent Search Engine Strategies (SES) conference, SEO Book founder and chief executive Aaron Wall discussed his popular SEO tools with WebmasterWorld video content producer Vanessa Zamora, such as the Firefox Rank Checker, SEO Toolbar, and SEO for Firefox. Wall spoke about the recent Google update and what effects it has had and those he thinks it will continue to have on search engine rankings.
Enquisite founder Richard Zwicky took the time to sit down with WebmasterWorld chief executive Brett Tabke during the recent Search Engine Strategies (SES) conference in San Jose, California. Zwicky discussed what he feels makes his software as-a-service application suite essential to businesses, pointing out the importance of predictive modeling and the ability to look at past campaign performance. Zwicky also addressed how Enquisite provides a solution to large companies which he says until now have largely been unable to manage investments tied to search engine optimization (SEO) due to a lack of successful measurement capabilities.
06:21
Yahoo's Dave Roth: The Reality of Social Media & Big Brands
Yahoo director of search marketing Dave Roth was recently interviewed at Search Engine Strategies (SES) San Jose by WebmasterWorld video content producer Vanessa Zamora and shared information covered during his speaking session, entitled "SEO Tools of the Trade: What's in YOUR Toolbox", including useful tools such as Aaron Wall's SEO Book tools, and competitive research tool Trifecta by SEOmoz. Roth mentions how big brands like Yahoo are faced with the challenge of determining how to best integrate social media into their businesses, including tracking the effectiveness of those efforts.
Atlas Web Service founder Michael Gray was recently interviewed at Search Engine Strategies San Jose by WebmasterWorld CEO Brett Tabke and shared his thoughts on the current and future state of social media, commenting on Web sites such as micro-blogging service Twitter and social network aggregator service FriendFeed. During their interview Gray stressed the importance of being actively involved in social media. Over the course of their conversation Gray shared several points he considered to be of key importance about the present state of search engine optimization (SEO), including his thoughts about the recent search agreement between Microsoft and Yahoo.
While in San Jose, California for the recent Search Engine Strategies (SES) conference, WebmasterWorld video content producer Vanessa Zamora caught up with Brad Geddes, CEO at pay per click, search engine optimization, and Internet marketing training service firm bg Theory. Geddes, a Google AdWords seminar certified trainer, shares his must-have list of free Google tools for search marketers, and provides examples of how the tools can help to improve AdWords pay per click (PPC) marketing campaigns.
While in San Jose for the Search Engine Strategies conference, WebmasterWorld CEO Brett Tabke sat down with Lee Odden, CEO at search engine optimization and digital marketing service firm TopRank Online Marketing. Odden shares his insight on effectively utilizing social media Web sites, particularly micro-blogging Web site Twitter, to further business objectives. Tabke points out that Odden currently ranks highest amongst those within the Internet marketing space on social media influence ranking Web site, Klout. Odden goes on to comment on the changing public relations field as it pertains to the increasing ease of sharing information via the Internet.
Lisa Buyer, founder and president at The Buyer Group sat down with WebmasterWorld video producer Vanessa Zamora to discuss the importance of embracing social media and search to keep up with an evolving Internet marketing and public relations landscape.
WebmasterWorld CEO Brett Tabke interviews Dave Snyder, co-founder of Search & Social regarding the recent acquisition of Search Engine Journal, the coming launch of an SEO fulfillment company called Second Step Search, and more.
04:43
Social Media Ninja Giovanni Gallucci at VMX 2009
WebmasterWorld's Brett Tabke talks to Giovanni Gallucci, social media expert, about his many ventures and why Gallucci thinks if any company could take search share away from Google, it would be Twitter.
In this video from Video Marketing Expo 2009, SearchEngineWorld video content producer Vanessa Zamora talks to Vu and Lan Bui about their current projects, gets some words of advice, and has a little fun.
05:55
Bizarre Magic Founder, Brian Brushwood at VMX 09
Video content producer Vanessa Zamora talks to Brian Brushwood, the Founder at Bizarre Magic and star of Scam School, about his start in magic and how Web video plays an important role in his overall business plan.
04:59
DadLabs CCO and Co-founder, Clay Nichols at VMX 2009
WebmasterWorld's Brett Tabke talks to Clay Nichols, the Chief Creative Officer at DadLabs, about some of the challenges of running a company that produces Web video and the importance of building a brand.
Brigitte Dale talks to video content producer Vanessa Zamora at Video Marketing Expo about her popular ABC Family video blog, including the production process and equipment used to shoot it.
In this video from Video Marketing Expo 2009, SearchEngineWorld video content producer Vanessa Zamora talks to Ingrid Vanderveldt, an all around awesome woman, about her many endeavors and what she has learned along the way.
In this video from VMX 2009, SearchEngineWorld video content producer Vanessa Zamora talks to Chris Justice about Sparksight's decision to produce a video-based conference. Justice provides insight on video, the Web, and other popular technology subjects
04:59
DadLabs CCO and Co-founder, Clay Nichols at VMX 2009
WebmasterWorld's Brett Tabke talks to Clay Nichols, the Chief Creative Officer at DadLabs, about some of the challenges of running a company that produces Web video and the importance of building a brand.
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