(more info: www.ijump.tv) We're back for the summer with book reviews. The first one is Ben Young's The Best Ideas are Free, which you can find on Amazon or at www.thebestideasarefree.com iJumpTV is brought to you by #sy social media consultancy: www.sy-engage.com
http://ijump.co.nz/ Key takeaways from Marketing Now Melbourne, from Jason Kemp (@dialogcrm), Yvonne Adele (@ideasculture), conference founder Siobhan Bulfin (@siobhanbulfin), Gavin Heaton (@servantofchaos), Jade Craven (@jadecraven), Matt Granfield (@mattgranfield), Laurel Papworth (@silkcharm) ... make sure to watch all the way to the end!
Almost exactly a year ago we met Alex and John from Spin Advertising and Design in Christchurch. They talk about how social media has helped build their sales and extended their networks. A year on, it's amazing how little has really changed - pick up some best practices in this interview.
John Johnston (JJProjects) led the social media campaign for the World Wildlife Fund's Earth Hour earlier this year. Find out the connection between success and letting go of your message!
Josie Campbell, Communications Manager at The EDGE Performing Arts Venue, tells us how she uses social media to build buzz and hold conversations with her customers.
Pocketsmith is a bootstrapped software startup from Dunedin. How did they reach a global audience and sign big overseas deals? The founders offer their secrets for building online community, what to blog about, and how they use Twitter.
Blinka.me is a "social reconnection service" launched in New Zealand and featured recently on ReadWriteWeb. We interviewed CEO Duncan Shand about what Blinka.me is, and how it came into being. Inspiration for all new startups! In a nutshell: social media is essential to launch a new startup cost-effectively, but don't forget a great, simple concept, good design and offline activity.
What's the hottest social network site in India? Are businesses in one of the fastest growing economies embracing social media? And while newspapers and magazines struggle in the West, are emerging economies different? I met author, editor and venture capitalist Parmesh Shahani at the recent XMedia labs event in Auckland, and got his thoughts on social media in his home country.
Who bought the famous Scary Washing Machine from auction site Trademe? It was appliance retail chain 100%, and Tango Communication's Zac Pullen tells us how it happened. Here's the original listing on Trademe (check out the comments): http://www.trademe.co.nz/Home-living/Laundry/Washing-machines/Top-loader-6kg-under/auction-223309871.htm And here's Scary's new home online: http://blog.100percent.co.nz/
04:28
The HTC Magic, NZ's first Google Phone - iJumpTV Extra #58
Vodafone loaned us the brand new HTC Magic for a couple of weeks. It's the first handset in NZ to feature Google's Android operating system. What does this mean? Find out.
Suzanne Kendrick is an online community manage for the Grey Lynn 2030 Transition Town Group. She gives helpful advice on how to nurture a community for non-profit organizations. http://www.greylynn2030.co.nz
Jon Burkhart discusses Tweeting for brands as a professional ghost Tweeter. http://www.albinoriotman.com
Adeline Chua
The highlights from the hugely successful Marketing Now Conference in Wellington, New Zealand. Features: Chris Brogan, David Meerman Scott, Sharon Crost... plus your invitation to join http://nzsocialmedia.ning.com/
It's one week and one day until Marketing Now hits Wellington. Alongside standout international speakers like Chris Brogan and David Meerman Scott, we'll be hearing from more local speakers like DraftFCB's Stephen Johnson. I asked Stephen for a sneak preview of what he'd be sharing at the conference. Here's what he said!
Sharon Crost is one of the international social media specialists visiting Wellington on April 15th and 16th for the Marketing Now conference. Sharon's all about unleashing your inner superhero, and her session at the conference promises to be extremely interactive! We had the pleasure of talking with Sharon direct from her backyard organic farm in San Francisco.
Here Comes Everybody: The Power of Organizing Without Organizations by Clay Shirky is full of stories, statistics, theory - and iwth all that, it's an easy read too. It'll help you understand how social media changes the way people get together - and what this means for your business, cause or idea.
We talk blogging with Mike Heath, GM of Raboplus, who not only blogs, he answers customer comments! We ask Mike: * How do you handle negative comments? * Does the blog take a lot of resource and time to maintain * Why was the blog set up? This is a great opportunity to hear from a pioneer in a very conservative industry.
More info: http://ijump.tv/ Mobile social networking and marketing are going to be big in the next five years. But where will the ideas come from? Geosmart, the people behind the Location Innovation Awards, hope they'll come from you. We talk to Geosmart's Luigi Cappel about the potential of location-based marketing, and where the entries are coming from.
MadeFromNewZealand is part social network, part marketing platform for New Zealand businesses. We got interviewed on MadeFromNewZealand's Friday Show last week, and did a bit of filming ourselves. We talk with Tim Norton about online video, marketing a small business, and the role of government vs. entrepreneurs in marketing a nation.
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