16:38
Michael Hoffman, See3 Communications, Causes, Content, and Convergence
The Talk: Convergence isn't all about technology. It's also about the blurring of business models. It's about the merging of content and distribution. It's about connecting the for-profit world to social causes. All these categories that we've come to recognize as being distinct are becoming inseparable. And the people who are going to win in this new world of convergence are the people who understand why this matters. Being successful in the media and technology world means more than having just the tools and the code it means crafting real relationships based on give and take, and understanding the motivations of socially-conscious viewers. We'll talk about this emerging paradigm of online media and about the new art of distribution. In a world where businesses can do as much good as a nonprofit, we'll show you how connecting to good causes can extend your reach online. Bio: Michael Hoffman is the CEO of See3 Communications, a Chicago-based company specializing in video, web development, and internet marketing for nonprofits, associations and social causes. Hoffman is an entrepreneur who has developed international internet companies as Managing Director of a venture capital investment group. Hoffman, an expert in online business development and marketing, is frequently asked to consult with organizations about marketing strategies and new media development. His blog was named a must-read by the Nonprofit Times and he is frequently quoted in trade journals, industry blogs and the mainstream press. He is a co-founder of DoGooderTV and EarthFirst.com, and is a nationally sought-after speaker on topics such as online cause marketing, web video, and Web 2.0 for social change.
18:10
Citywide WiMax, Kim Green-Kerr, Sprint Nextel
Sprint is building a WiMax high-speed mobile data network which will debut commercially in Chicago in the fourth quarter. The network, called XOHM, will bring broadband speeds to your mobile device as fast as your home computer. It creates a new dimension to online mobility with a largely location-centric experience. This "geobrowsing" effect provides location context and will give XOHM members a richer, personal, mobile broadband experience.
20:47
Television 2.0, Greg O'Brien, Comcast
The Talk: “Interactive TV” and the extraordinary impact it would have on product marketing has been a topic of conversation for more than 40 years--long before the emergence of the Internet. European nations have had narrowband interactivity for decades but the US has been slow to deploy. No longer. Driven by many economic and technological factors, Interactive TV is being realized right now. Americans spend more time with TV than any other medium—more than 4.5 hours per day. As consumers are able to do more with their remote controls—learn, shop & buy—the world of product marketing will be revolutionized (again).
21:17
Brian Houchins, Liquidis Media, The Intersection of Creative Ave. and Business Blvd
The Talk: Why does good design matter to the business? Why are business rules good for producing creative work? Creative folks and business suits often don't see eye to eye. This lecture seeks to explain the other side of the cubicle wall, and provides tips on how to improve communication for the benefit of quality and productivity.
22:59
Digital Publishing, Eric Easter, Johnson Publishing
Legacy magazine publishers are struggling with the digital world for reasons that might not always be so obvious. Minority publications have an even greater challenge. But once they embrace that digital is not just a new publishing medium but a platform to reinvent the brand and “re-contextualize” a wealth of assets for a whole new audience, the opportunities are endless.
24:24
Marshall Ross, Cramer-Krasselt, The Branding Power of Worlds
When you think of iconic advertising campaigns, a few brands are bound to come to mind: Corona, Target, Apple, Marlboro, Nike. Why? Because these brands have managed their communications so precisely and consistently over the years they've formed a fictional brand world every bit as convincing and recognizable as any we might find in a richly textured novel, video game or Hollywood movie. Chief Creative Officer of C-K and âchief brand stewardâ of Corona for 10+ years, Marshall Ross will take the audience on a guided tour of these iconic brand worlds and explore their new media evolutions.
The Internet has a proven ability to shift the balance of power between individuals and organizations. But for online activism to reach its full potential, we need to do more than port offline tactics to the Web. We must step back, revisit the challenges of collective action, and consider what the Web offers that can help overcome them. Andrew Mason explores what the world could look like in five years with tools like The Point.
14:53
Monetizing New Media, Greg Koerner, Media Bank
Monetizing New Media, Greg Koerner, Media Bank. The Talk: The Dynamic state of Marketing: How agencies are redefining the way they do business and how content providers can take advantage.
17:23
Jane Hirt, Chicago Tribune, What do Millennials want in their news?
What do Millennials want in their news media anyway? And how has RedEye been able to turn a dead-tree medium into such a dramatic success with Chicago's electronic, mobile generation? Tribune managing editor Jane Hirt, formerly the founding editor of RedEye, reveals editorial lessons learned and the challenges that lie ahead.
12:39
John Patterson, Founder, The Chicago Convergence, Pixel Brothers, Opening Remarks
Why I started the Summit and 'The truth about the future.' The Internet is only 5000 days old. What is headed our way, no one can prepare for. This talk explains why the summit exists and why it exploded onto the scene. It will also address Chicago's future and our 2016 look to the horizon. Finally, it will inspire and prepare you to be ready for an amazing two days of access to people, resources and ideas with global scale.
13:53
Mike Samson & Ross Kimbarovsky, crowdSpring, Beware the Underdog
The establishment has long held that these 'amateurs' - students and stay-at-home moms, freelancers and fed-up corporate refugees - are nothing more than a novelty and are not capable of competing with the 'professionals.' But this experiment in worldwide empowerment called the Internet has brought them together and the tide is turning. They come from every corner of the globe and every walk of life; their talent and creativity have been proven and now they are actively engaged in creating the world of tomorrow - they just need the tools that let them do it. The tension evident between this growing creative movement and centuries of tradition will disrupt and define the creative industries for years to come
20:33
Mason Dixon, MGFest, Future in Motion, A History of Tomorrow's Interfaces
Bio: A dropout from University of Texas's Advanced Communications Theory Laboratory, Mason Dixon, then Sfear Bebopanaut, went to work for a small internet start-up, iChat, designing the first version of Yahoo's chat community. After iChat's IPO, Sfear organized a team of hackers to detect vulnerabilities in electronic voting systems before the 2000 presidential election. After 9/11, Sfear changed his name to Mason Dixon and moved to Chicago, where he now resides as an instructor of Motion Graphics at the School of the Art Institute of Chicago. Mason's professional career includes clients such as Apple, Adobe, IBM, Dell, Nokia, Motorola, Sony, Universal Studios, Disney, the Army War College and the Navy Interactive Courseware Department. He has also designed public sculptures and video performances for the Museum of Contemporary Art, SIGGRAPH, South By Southwest, Lollapalooza, Boston Center for the Arts, Cambridge University UK, US Botanical Gardens in DC and the Burning Man freedom festival. Mason DixonÃÂÃÂs work has investigated the specific subjects of: the moving image as a performance medium; aesthetics and warfare; identity hacking; and public art. In the last 2 years he has produced over 70 exhibitions in 10 US cities and has shown with artists such Mia Liu, Carl Cox, Shepard Fairy, String Cheese Incident, American Analog Set and DJ Spooky.
16:15
Social Search Optimization, Josh Palau, Avenue A | Razorfish
The Talk: This Session will explore how a company’s social media profile and tactics are now appearing in the search engine results with greater frequency. No longer is a company website the only asset that the search engines have to choose from, but now we are seeing results being pulled in from Facebook, Twitter, PR and videos. In addition to this, consumers are stating to use social sites as search engines.
The Talk: Content is the new currency in new media, especially in advertising circles. Predictions about the end of advertising as we know it feel as if they’re coming true. As the agency model shifts from interruptive bursts toward creating original content, some guidelines are beginning to appear. Advertisers and their agencies need to define content archetypes during this transitional period. Examples are already all over the interactive space.
Jason Fried is the co-founder and President of 37signals, a privately-held Chicago-based company committed to building the best web-based tools possible with the least number of features necessary. 37signals' products include Basecamp, Highrise, Backpack, Campfire, Ta-da List, and Writeboard. 37signals also developed and open-sourced the Ruby on Rails programming framework. 37signals' products do less than the competition - intentionally. Jason believes there's real value and beauty in the basics. Elegance, respect for people's desire to simply get stuff done, and honest ease of use are the hallmarks of 37signals products.
16:12
Josh Palau, Avenue A | Razorfish, Social Search Optimization
The Talk: This Session will explore how a companyâs social media profile and tactics are now appearing in ... the search engine results with greater frequency. No longer is a company website the only asset that the search engines have to choose from, but now we are seeing results being pulled in from Facebook, Twitter, PR and videos. In addition to this, consumers are stating to use social sites as search engines.
Eric Olson is Draper Fisher Jurvetson Portage Venture Partners' first Associate. His responsibilities include sourcing deals and working on due diligence. Prior to DFJ Portage Olson worked in Partner Development at Google and in Business Development for DFJ Portage backed startup FeedBurner which was acquired by Google in June 2007.
17:42
Rachael Cain, Trax Records, Chicago House: From Vinyl To Virtual & Beyond
The recording industry has been affected drastically in record-breaking time. In several short years, the idea of physical product has become almost obsolete, and Major chain stores for music have all but vanished⦠How did we go from vinyl to virtual, and what are some of the pros and cons. What happened to record label distribution, and how can you stay ahead of the curve.
15:58
Digital Art, Doug Siefken, TransLumen Technologies
Doug Siefken will describe Ambient Video Art as an emergent art movement. He will show ambient art examples conveying how video art combined with technology can be appreciated on the proliferation of digital canvasses. The depth of this art expression transcends both the temporal spectrum as well as the visual. Doug will explore how technology contributes to bridging art video and stills that combine with the environment to create a non-disruptive art form.
18:20
Citizen Kate TV, Carey Lundin, Viva Lundin Productions
Citizen Kate: the outsiders’ view of inside politics, is really the story of the little woman that could. Citizen Kate has been called “the future of political journalism” and has been seen by over a million viewers. It is a model for the marriage of new and traditional media working together to change history.
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