Digitalsmiths’ Ad-IQ Offers Brand-Safe Contextual Online Video Ad Platform; MySpace Extends Targeted Ad Program; Google Finally Announces Its Mobile Plans; InSkin Media Surrounds Online Video With Ads Built Into Its Video Player.
CBS Radio Seeks Profit From Web Video; Small Video Sites Sell Vehicles Better; Heinz Ketchup To Relaunch Consumer Generated Media Advertising Contest; A&E’s Paranormal State Campaign Directs Ad Message Directly Into Pedestrians’ Heads.
PredictAd Drops Contextual Ads Within Search Box; Nielsen Delivers Good News To Mobile Marketers; Federal Product Placement Inquiry Forestalled; Brandvertiser Firebrand Looks To Be Flaming Out.
Electronic Program Guides Are Effective Advertising Media; News Corp To Build Ad Network With Itself As First Client; Clear Channel Signage Goes Mobile With Bluetooth Messaging; CBS Radio Hires Truveo To Fill Websites With Searchable Video Content.
Tim Hawthorne Talks With Response Magazine’s John Yarrington About New AsSeenOnResponseTV Site.
RFID Tags Could Trigger Targeted Signage; Viewers To Dictate Mountain Dew Branded Entertainment Program; Forbes Launches Online Advertising Network For Business; AudienceGames To Roll Out In Top 20 Movie Markets.
Today's topics: AT&T opens up phone bills for processing click-to-buy payments; FOX TV affiliates now website affiliates also; NBC puts four Fall pilots of free Video-On-Demand; Yuwie positions itself as the social network that pays.
Super Bowls Feature Less Interactivity In 2008; Companies Use Social Networks As Low-Budget Focus Groups; Expo TV Provides Authentic Consumer Reports; AdRants Rants That Most Ad-Skipping Initiatives Backfire.
Burst Media Says Half Of Online Video Viewers Bail When Ads Appear; Mike And Mike Prove Podcasting Ratings Power; YuMe To Manage NBC Direct Advertising Initiatives; I Can’t Believe It’s Not Butter Fires Up Now You Know Better $1,000,000 Game Show.
RT7’s Freetailing Trades Retailers Free Point-Of-Sale System To Place Ads On Its Viewscreens; YouTube Prepares For Mobile Ad Era; NanoGaming Appeals To Media Multi-taskers; Cinema Advergames Are Boffo For Brands.
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GC Media Charging Stations Play Video Ads; Spotzer Cranks Out Generic Customizable Low Cost Commercials; Nemertes Warns That Video May Slow Web To A Crawl; Starcom Says TV Networks Will Earn 120 Million In 2007 From Online Program Streams.
Deal Or No Deal Proves That TV Drives Web Traffic; Comcast Opens Up Set Top Box Technology With Tru2Way Platform; No More Delays For 2009 Digital TV Switch; Online Video Must Accumulate Big Audience Through Many Small Ones.
Time Warner Threatens To Test Broadband Download Limit; Meebo Widget Traffic Outdraws That Of Own Website; SMITH Magazine Pumps Upcoming Six-Word Story Book With Online Video Campaign; StarMashers Cuts And Pastes Conversations To Help Create Virals.
Relevantis Puts Advertising On The Map; Ad Space Mall Network Attracts Big Brands; Advertisers Leery Of Online Metrics; Budweiser Tries Advergaming On DISH Network.
Forrester Predicts That Half Of Online Ad Dollars Will Go To TV Networks; New Survey Suggests That We’re Watching Much Less Live TV; Mobile Phone Users Accept Ads If They Fund Free TV; Honda Directs Crave SUV Campaign To Many Unrelated Keywords.
Stewart Starts Martha’s Circle Ad Network For Online Home And Living Sites; Online Ad Growth Predictions Are Becoming Predictable; Is Predictive Advertising The Face Of Web 3.0?; Arena Media Networks Will Play NBC Clips In National Sports Venues.
Canada’s Fido Billboards Interact With Each Other; Coca-Cola Creates New Island At Virtual World There.com; Digital Kiosks Help Fundraising At Pearl Harbor Memorial Museum; QVC Enjoys Record Setting Sales Over Weekend.
Simmons Says TV Viewers Engage More When Watching Online; Deloitte Study Confirms That Viewers Will Trade Ad Views For Free Content; Quarterlife Prepares To Move From Web To NBC Television; WindowGain Offers High Definition Window Display Video.
ESPN Mobile Draws Major Traffic For Football; Wizzard Media Enables Podcasting Advertising Inserts; 80 Percent Renew Advertising Deals With Digital In-Store Networks; Business Crafts Video Press Releases For Direct Consumer Consumption.
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