( more info: http://ijump.co.nz ... ) Throng is a social network for TV watchers, producers and broadcasters. It's been very successful in four countries, and it's run from NZ! We talk with Throng founder Regan Cunliffe about online community.
Who bought the famous Scary Washing Machine from auction site Trademe? It was appliance retail chain 100%, and Tango Communication's Zac Pullen tells us how it happened. Here's the original listing on Trademe (check out the comments): http://www.trademe.co.nz/Home-living/Laundry/Washing-machines/Top-loader-6kg-under/auction-223309871.htm And here's Scary's new home online: http://blog.100percent.co.nz/
Visit us at http://www.ijump.co.nz/ ... Simon Young speaks with Ben Goodale from 1:1 agency justOne about ... how social networking changes everything ... fake blogs ... and what Second Life means for kiwi marketers. Part 1 of 2. ... Get the latest Jump In for free in iTunes or on the web. Subscribe at http://feeds.feedburner.com/GetJumpin
Almost exactly a year ago we met Alex and John from Spin Advertising and Design in Christchurch. They talk about how social media has helped build their sales and extended their networks. A year on, it's amazing how little has really changed - pick up some best practices in this interview.
*The future of social media, from a marketing veteran *How will the consumers of the future communicate? *Why men in their 60s can’t type *What social media evangelists can learn from this DM evangelist *Why online video will change communication
Dwayne Alexander, former CEO of apnfinda, talks about his new startup, LiveMyGoals.com Hear how to get your whole team motivated, manage change, and harness the power of social media.
Sharon Crost is one of the international social media specialists visiting Wellington on April 15th and 16th for the Marketing Now conference. Sharon's all about unleashing your inner superhero, and her session at the conference promises to be extremely interactive! We had the pleasure of talking with Sharon direct from her backyard organic farm in San Francisco.
Find out more at http://www.ijump.co.nz/ ... Simon continues the conversation with direct marketer Ben Goodale. Ben sounds off on... blogs (why he doesn't read them) ... podcasting (why they may struggle in New Zealand) and managing your personal brand online. :: Get the latest Jump In for free in iTunes or on the web. Subscribe at http://feeds.feedburner.com/GetJumpin
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Jump In #30: Online video secrets from Second Draw Down
( more info: http://ijump.co.nz ) | They're 17, and they produce a weekly video show. They're Ludwig Wendzich and Novia Ng, part of the team behind Second Draw Down, and this is our live interview with them at BarCamp Auckland. They have a lot of lessons for anyone interested in making online video.
We met Dave and Toby from Tandem Voice Booth, an audio and video production company that also does audio/video podcasts and a few blogs. Hear their thoughts and advice on how to get involved in social media.
More at http://www.ijump.co.nz/ ... This week Simon talks to marketing academic professor Jonathan Schroeder, author of Brand Culture. You'll hear * what brand culture has to do with the web * how online tools are making everyone more brand-aware and socially aware * what a company blog is for * the issues marketers face worldwide, particularly in emerging markets Never miss a Jump In! Subscribe at http://feeds.feedburner.com/GetJumpin
When you have zero marketing budget, where do you start getting your message out? James Stewart put his own body on the line, creating the Million Dollar Leg project. Learn his secrets for getting buzz! In this episode: http://artklick.co.nz/ http://milliondollarleg.co.nz/ http://inkode.co.nz/ http://madefromnewzealand.com/ Top recommendations for buzz-building: Facebook page YouTube Twitter Skype Digg and Stumbleupon Bonus resource: The Idea Virus by Seth Godin
http://ijump.co.nz/ Key takeaways from Marketing Now Melbourne, from Jason Kemp (@dialogcrm), Yvonne Adele (@ideasculture), conference founder Siobhan Bulfin (@siobhanbulfin), Gavin Heaton (@servantofchaos), Jade Craven (@jadecraven), Matt Granfield (@mattgranfield), Laurel Papworth (@silkcharm) ... make sure to watch all the way to the end!
The highlights from the hugely successful Marketing Now Conference in Wellington, New Zealand. Features: Chris Brogan, David Meerman Scott, Sharon Crost... plus your invitation to join http://nzsocialmedia.ning.com/
Josie Campbell, Communications Manager at The EDGE Performing Arts Venue, tells us how she uses social media to build buzz and hold conversations with her customers.
Paul Reynolds, joint md of McGovern online and TV tech commentator, talks with Marie Young about blogging and social networking. Find out: * How he started blogging * How to discover your voice * How a company can incorporate blogging This is part 1 of a 2 part interview. Next week Paul takes on Generation X's dirty little secret! Get the latest Jump In for free in iTunes or on the web. Subscribe at http://feeds.feedburner.com/GetJumpin
This week we continue our talk about blogging with breakthrough strategist and Generation C expert Jake Pearce. Hear how a solo consultant uses blogging to amplify word of mouth, and get his ideas across. And don’t forget to send your audio or video comment to simon@ijump.co.nz to be in to win Joseph Jaffe’s amazing book Join the Conversation!
Tony Faure has 12 years experience in the online business - an eternity in this fast-moving space. Tony tells us his view of the online ad and publishing industry in New Zealand.
(more info: http://www.ijump.co.nz ) Continuing the conversation with video podcasters Ludwig and Novia. Plus a bit of facial hair.
Visit us at http://www.ijump.co.nz/ Marie Young discusses social media with TV tech talker Paul Reynolds. In this episode ... should a blog be part of a corporate site, or separate? Is Social Media a waste of time? ... and Generation X's deep dark secret. Get the latest Jump In for free in iTunes or on the web. Subscribe at http://feeds.feedburner.com/GetJumpin
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