53:09
iMarketers April 26, 2007 - Web 2.0: Building Communities and Conversations
This presentation explained what conversations are all about plus demystified the methods needed to revitalize your existing online presence using them. Danielle Baldwin and Johnny Chan of eBoost Marketing translated what they've learned from experience in-the-trenches and demonstrated how to reap the benefits of humanizing your brand through authentic conversations. Topics Covered: * How to achieve meaningful conversations and measure success. * How to leverage customer information to develop your "core strategy". * How to choose the tools (blogs, press releases, podcasts, videos, e-mail, etc.) to best engage customers and prospects in a meaningful way. * How several companies have achieved success via case study review.
Greenest Host is changing the Internet web hosting landscape one website at a time, by offering zero emissions web hosting. The company does not purchase renewable energy credits (RECs) or carbon offsets, rather it powers all of its state-of-the-art servers and data center cooling with 100% clean solar power 100% of the time. The service was first launched online in August 2007. Greenest Host is a privately held company headquartered in San Diego, California. For more information, visit http://www.greenesthost.com.
04:51
Top Five Reasons why a Green MBA is the key to Career Success
A video message from the Marshall Goldsmith School of Management
11:51
iMarketers October 25, 2006 - United Online - Social Marketing
Everybody is talking about it, most are doing it and it is a medium that warrants inclusion in your marketing plans. Social networking can play a crucial role in product launches, brand building, driving traffic to a website, increasing your brand recognition and popularity. Luan Tran discusses United Online's (Classmates.com / Netzero) take on Social Network Marketing.
16:12
iMarketers October 25, 2006 - Marketing Using Social Networks Q & A
Social networking is a cultural and marketing phenomenon. Its estimated marketers will spend $280 million on social network sites in the US in 2006, mostly to create profile pages and sponsored promotions. MySpace is the leader with over 117,000,000 users, mostly between 14-38 years old. Everybody is talking about it, most are doing it and itâs a medium that warrants inclusion in your marketing plans. Social networking can play a crucial role in product launches, brand building, driving traffic to a website, increasing your brand recognition and popularity. Join us for an interactive discussion and learn how Wing Lam used MySpace to successfully grow his business and to discuss how we can all benefit from Social networking.
18:08
iMarketers October 25, 2006 - Wahoo's Fish Tacos on Using MySpace for Social Network Marketing
Social networking is a cultural and marketing phenomenon. Its estimated marketers will spend $280 million on social network sites in the US in 2006, mostly to create profile pages and sponsored promotions. MySpace is the leader with over 117,000,000 users, mostly between 14-38 years old. Everybody is talking about it, most are doing it and itâÂÂs a medium that warrants inclusion in your marketing plans. Social networking can play a crucial role in product launches, brand building, driving traffic to a website, increasing your brand recognition and popularity. Join us for an interactive discussion and learn how Wing Lam used MySpace to successfully grow his business and to discuss how we can all benefit from Social Networking.
Greenest Host is changing the Internet web hosting landscape one website at a time, by offering zero emissions web hosting. The company does not purchase renewable energy credits (RECs) or carbon offsets, rather it powers all of its state-of-the-art servers and data center cooling with 100% clean solar power 100% of the time. The service was first launched online in August 2007. Greenest Host is a privately held company headquartered in San Diego, California. For more information, visit http://www.greenesthost.com.
BJ Cook of Digital Telepathy speaks about case studies and the role of Social Network Marketing for his clients.
40:01
iMarketers April 26, 2007 - The Truth Behind Launching a Web 2.0 Site
Imagine YouTube, MySpace and YellowPages all rolled into one. MojoPages.com helps you find the best local businesses. Jon Carder shared the trials and tribulations of getting the site launched, seeded, promoted and moving forward. The new Web 2.0 and community ideas are great in concept, but the implementation is another story. Download the video podcast of Mojopages to hear this story firsthand.
1:43:55
iMarketers August 29, 2006 - Blogs, RSS and Podcasting : "Newer Ways to Drive Buzz"
Rodney Rumford presents on the following: * Introduction to Blogs, Podcasts & RSS * Business Blogging & Podcasting * Blogging & Podcasting as a Marketing, Visibility, Lead Gen, Sales & Branding Tool * Google, Yahoo, MSN: Blogging & Podcasting * RSS & Syndication * Blogging Platforms * Reporting & Analytics * Guidelines * Business Benefits
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