Watching the Web - Engaging Consumers in Online Video

Event DateTuesday, October 7th at 4pm - 7:30pm
Helen Mills Theatre  26th and 6th, NYC

Once considered the wild west of advertising, Web video has evolved into a primary source of entertainment for consumers and a meaningful consideration for major brands. Please join us for an exclusive discussion with Michael Eisner, Founder of The Tornante Company; a first look at breaking new insights about consumer engagement in web video from Forrester Research; and a roundtable with today’s leading minds in online television and advertising.

Speakers

Michael D Eisner

Michael D. Eisner - Founder, The Tornante Company

For four decades, Michael Eisner has been a leader in the American entertainment industry. He began his career at ABC, where he helped take the network from number three to number one in primetime, daytime and children’s television... view full bio »

Albert Cheng

Albert Cheng - EVP Digital Media, Disney-ABC Television Group

As Executive Vice President, Digital Media, for the Disney-ABC Television Group, Albert Cheng is charged with general management and strategic oversight of digital media, as well as development of ancillary revenue streams for Disney-ABC Television...view full bio »

Patrick Keane

Patrick Keane - EVP and Chief Marketing Officer, CBS Interactive

Patrick Keane was named Executive Vice President, Chief Marketing Officer at CBS Interactive, in February 2007. Keane's responsibilities span across a number of core CBS business units with his primary focus being to help CBS monetize new inventory... view full bio »

Amanda Richman

Amanda Richman - SVP and Director of Digital, MediaVest Worldwide

As SVP, Director of Digital, Amanda Richman heads MediaVest’s world-class digital team, leading product and capability oversight and strategic business for 20+ clients including Coca-Cola, Continental, P&G, Wal-Mart and Wendy’s... view full bio »

Thomas Morgan - Chief Strategy Officer, Move Networks

Mr. Morgan brings Move Networks years of experience in business development and advertising models. Morgan comes to Move Networks from MediaD.tv, a consultancy, where he focused on the development of on-demand and Internet-based television...view full bio »

name

James McQuivey, Ph.D. - Principal Analyst, Forrester Research

James analyzes television and media technology and specializes in the future of the moving image, including digital video recorders, HDTV, video on demand, Internet-based video, and the business implications of each of these disruptive technologies...view full bio »

Greg Clayman

Greg Clayman - EVP Digital Distribution & Business Development MTV Networks

Greg Clayman is Executive Vice President of Digital Distribution & Business Development for MTV Networks (MTVN). In his role, Clayman manages digital business development across MTV Networks, working closely with its brands to develop new opportunities...view full bio »

Agenda

Time

Topic

4:00pm

Welcome - Dmitry Shapiro, Founder, Veoh Networks

4:05pm - 4:45pm

Keynote - Interview with Michael Eisner: The Evolution of Entertainment and Advertising

  • Interviewed by: Brian Steinberg, Advertising Age

4:45pm - 5:30pm

Forrester/Veoh Research Presentation: Consumer Engagement in Web Video

  • James McQuivey, Ph.D, Principal Analyst, Forrester Research
  • Steve Mitgang, CEO, Veoh Networks

5:30pm - 6:10pm

Expert Insights: Best Practices In Building and Reaching Audiences in Online Video

Panelists:

  • Albert Cheng, EVP Digital Media, Disney-ABC Television Group
  • Patrick Keane, EVP and Chief Marketing Officer, CBS Interactive
  • Greg Clayman, EVP Digital Distribution and Business Development, MTV Networks
  • Amanda Richman, SVP and Director of Digital, MediaVest Worldwide
  • Tom Morgan, Chief Strategy Officer, Move Networks

6:10pm - 7:30pm

Cocktail Party

Click here to RSVP