http://www.beet.tv/2009/11/microsoft-readies-silverlight-for-offline-use-adobes-flash-heading-to-smart-phones.html NBC Sports will announce plans today to use Microsoft Silverlight as the software for Web viewing the Winter Olympics Games in the United States. Next for Silverlight is downloadable files, videos saved to the computers, according to Microsoft's Brian Goldfarb, who was a participant in last month's Beet.TV Online Video Roundtable. He explains in this video. Andy Plesser, Executive Producer
http://www.beet.tv/2009/11/advertisers-demand-data-on-where-video-ads-live.html Advertisers want to know more about their neighbors and brands want to know who they're running next to and whether their ads are live in safe online environments, said Jayant Kadambi, co-founder and president of online video ad network YuMe. Daisy Whitney, Senior Producer
http://www.beet.tv/2009/11/custom-video-creative-yields-three-times-clickthrough-yume-says.html Online video ad network YuMe is generating engagement rates that are as much as three to four times higher or custom spots than for pre-rolls. That's what YuMe's CEO Michael Mathieu told Beet.TV during a recent interview in New York. Daisy Whitney, Senior Producer
http://www.beet.tv/2009/11/the-trouble-with-online-video-present-scale-vivek-shah.html The big challenge facing mainstream media with online video is scale; a lack of inventory of content and viewers, according Vivek Shah, head of digital news at Time Inc. At the Beet.TV Online Video Roundtable, Vivek was questioned by paidContent Editor Rafat Ali, one of the event's moderators. Andy Plesser, Executive Producer
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