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15:35
Pondering Creativity, Ross Kimbarovsky & Mike Samson, CrowdSPRING
The Talk: Pondering Creativity Bios: Ross Kimbarovsky is an experienced intellectual property lawyer with more than thirteen years of experience counseling U.S. and international clients in complex disputes involving a wide range of intellectual property issues, including patents, trademarks, copyrights, designs, licensing and e-commerce. He has represented clients in state and federal courts and before the World Intellectual Property Organization. Ross emigrated with his family to the U.S. from Kiev, Ukraine. He holds a BA in Political Science and Philosophy from Northwestern University and a law degree from the University of Illinois. Mike Samson has more than 20 years of experience in the creative field, as a senior manager, consultant and producer in both the publishing and film/television industries. He began his career as a Photo Editor at New York Magazine and his work in Hollywood includes numerous films such as Wall Street, Bull Durham, and Men in Black II, as well as television series, including New York Undercover and Third Watch. Mike has a BA in Mass Media from the University of Illinois and a MBA from Northwestern UniversityâÂÂs Kellogg Graduate School of Management.
The Talk: What is it that will set us apart in the coming years as we work to produce the best communication products we can? A balanced sense of business requirements, elegant technical delivery, properly applied creativity, and rigorous accountability. In this discussion, Jim Jacoby presents a fresh view on integrating these four perspectives in order to not just meet customer expectations, but to get into their moment... an imperative he refers to as "Be Here Now." The art of story telling and effective video/animation production are key to a company's/brand's success in reaching their customer--by being in their moment--more than ever before
16:38
Michael Hoffman, See3 Communications, Causes, Content, and Convergence
The Talk: Convergence isn't all about technology. It's also about the blurring of business models. It's about the merging of content and distribution. It's about connecting the for-profit world to social causes. All these categories that we've come to recognize as being distinct are becoming inseparable. And the people who are going to win in this new world of convergence are the people who understand why this matters. Being successful in the media and technology world means more than having just the tools and the code it means crafting real relationships based on give and take, and understanding the motivations of socially-conscious viewers. We'll talk about this emerging paradigm of online media and about the new art of distribution. In a world where businesses can do as much good as a nonprofit, we'll show you how connecting to good causes can extend your reach online. Bio: Michael Hoffman is the CEO of See3 Communications, a Chicago-based company specializing in video, web development, and internet marketing for nonprofits, associations and social causes. Hoffman is an entrepreneur who has developed international internet companies as Managing Director of a venture capital investment group. Hoffman, an expert in online business development and marketing, is frequently asked to consult with organizations about marketing strategies and new media development. His blog was named a must-read by the Nonprofit Times and he is frequently quoted in trade journals, industry blogs and the mainstream press. He is a co-founder of DoGooderTV and EarthFirst.com, and is a nationally sought-after speaker on topics such as online cause marketing, web video, and Web 2.0 for social change.
Bio: Part alchemist, part sherpa, part director and part producer, Jim is a trusted advisor and accomplished business leader. He brings a diverse set of lenses and perspectives to his work; focused on the union of brand offering and experience design. Jim has a depth of real-world experience as an architectural and graphic designer, musician, artist, chef and passionate student of the remarkableness of life. This empowers him to bring a holistic, authentic and innovative flavor and tone to the development, evolution and revolution of brands and their expression. Paired with his design thinking, his ability to inspire people, to collaborate with organizations and to navigate the complexity of markets and business, Jim is able to dig deep into a companyâÃÂÃÂs soul, galvanize its essence and communicate its true potential. For over 30 years, Jim has helped businesses uncover their authenticity, generate the courage, create bold ideas and sustain the commitment to new, truly differentiating products, experiences and environments. His clients include Starbucks, the Tennis Corporation of America, Sears, Getty, The Coffee Bean & Tea Leaf, AT&T, JDL Development Corporation, the Frank Russell Company, the Buona Companies, Florsheim, Exxon, Kraft, Tishman, WendyâÃÂÃÂs, among many others.
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Pioneering Chicago as the global hub of change and innovation. Collaborate about new ventures in technology, interactive media, social change and the arts; digital expressions of ideas with global scale.
Pioneering Chicago as the global hub of change and innovation. Collaborate about new ventures in technology, interactive media, social change and the arts; digital expressions of ideas with global scale.
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