WELLESLEY, Mass. (November 2, 2009) - The U.S. division of Sun Life Financial Inc. (NYSE:SLF, TSX:SLF) today announced it has launched its first integrated brand and marketing campaign aimed at a national U.S. audience. The "Get to Know Sun Life" campaign is comprised of television, print and online advertisements and a campaign website that engages consumers through a variety of mainstream and social media channels. The goal of the national effort is to increase awareness of Sun Life Financial among consumers and financial advisors in the U.S., with a focus on the strength and heritage of the organization. "Sun Life Financial has a 144 year-old record of financial security, over 20 million customers worldwide, and excellent financial strength ratings, yet U.S. consumers are not familiar with our brand. The 'Get to Know Sun Life' campaign is the first step in introducing our company to a broader audience," said Jon Boscia, President, Sun Life Financial. "While light-hearted in approach, the campaign ...
Life for a Child film debuted at Tribeca festival, named Best Documentary Short at Cinequest NEW YORK - The award-winning documentary Life for a Child will make its world television debut on the Sundance Channel on World Diabetes Day - Nov. 14, 2009, at 8 p.m. EST/PST. Directed by Academy Award(R) nominee Edward Lachman, the film follows the journeys of children with type 1 diabetes amid the verdant mountains and swarming streets of Nepal, one the world's poorest countries. The children are supported with life-saving medication and care by the International Diabetes Federation's (IDF) Life for a Child Program. The Life for a Child film was produced by IDF, the world's leading diabetes advocacy organization, and Eli Lilly and Company, a global leader in diabetes treatment, to raise awareness of the devastating impact of diabetes and increase support for the Life for a Child Program. It will be presented in association with the Juvenile Diabetes Research Foundation (JDRF), the world's largest ...
Centenarian Proves Age is Nothing but a Number, Becomes Oldest Known Camaro Owner When most people retire they take up golfing, but 101 year old Virgil Coffman is living life in the fast lane. The active centenarian recently became the oldest known living owner of a new 2010 Camaro. Despite initial concern from the sales associate, Coffman knew exactly what he wanted when he purchased the 400 horsepower, bright yellow, Transformers edition Camaro. Impressed by the overall design, Virgil was ultimately sold on the cars' easy handling. After owning nearly 40 cars in his lifetime, he follows the philosophy that if you want something, get it. These days Virgil says he can't go anywhere without strangers asking him about his car and he's already planning road trips for next summer. Produced for General Motors
"Blah, blah, H1N1 blah," is what many kids hear when their parents try to teach them how to avoid getting H1N1, or the swine flu. To cut through the blahs let DocRock and his H1N1 Rap teach your kids how to avoid catching H1N1 or the regular seasonal flu. Health service company CIGNA and Dr. Mache Seibel, a.k.a. DocRock, have produced a rap video teaching kids five steps they can take to avoid getting H1N1 available free on CIGNA's new YouTube channel www.youtube.com/cignatv. There you'll also find other "Healthful Hints," stories from people who have overcome their illnesses and injuries, and videos on CIGNA's health-related projects, including Re-Mission, the ground-breaking video game that helps kids fight cancer. H1N1 threatens to sicken millions of children. It is critical that they learn to protect themselves, and one way kids can learn is through music. DocRock's catchy H1N1 Rap gives kids a memorable way to follow the steps provided by the Centers for Disease Control to avoid contracting ...
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