06:41
PubCon Speaker Melanie Mitchell On Paid And Organic Search
Melanie Mitchell, senior vice president of search strategy at interactive media and marketing firm Digitas, was a presenter and moderator at the recently concluded PubCon 2009 search and social media marketing conference in Las Vegas. WebmasterWorld video content producer Vanessa Zamora caught up with Mitchell during the busy PubCon event for a video interview. Mitchell shared her thoughts on the success of PubCon and her role leading the paid and organic search efforts at Digitas, a global firm owned by Publicis Groupe. Mitchell joined Digitas after nearly five years helping the paid and organic search efforts working at Network Solutions, and was the vice president of search engine optimization (SEO) and search engine marketing (SEM) at AOL. During their interview Mitchell told Zamora some of the things that she feels set PubCon apart from other large technology conferences, such as the willingness of PubCon attendees to share information about the next big things for businesses in search and social ...
02:54
Twitter Tips For CEOs, Employees and Members Of The Media
At the recently concluded PubCon search and social media conference held in Las Vegas, WebmasterWorld video content producer Vanessa Zamora interviewed Lisa Buyer, president and chief executive of Deerfield Beach, Florida-based interactive public relations and branding agency The Buyer Group. Buyer spoke at PubCon on a well attended session about Twitter called "Experts on PR & Twitter" that also featured Ecordia chief executive Sean Jackson, TopRank Online Marketing account manager Adam Singer and TechPad Agency president Ben Fisher. During their interview Buyer shared with Zamora some of her advice to CEOs, employees and members of the media who want to use Twitter successfully. Buyer told Zamora how CEOs can benefit from standing back at first and reading what their customers, competitors, target audience and other CEOs are writing before starting to send messages through Twitter themselves.
06:14
Yahoo's Dave Roth at PubCon On "It's You" Brand Re-Launch
Yahoo director of search marketing Dave Roth, who spoke and moderated at the recently concluded PubCon search and social media marketing conference, took time out from his busy schedule to speak with WebmasterWorld video content producer Vanessa Zamora during the Las Vegas event. Roth, who guides both search engine marketing (SEM) and search engine optimization (SEO) strategy for Sunnyvale, California-based Yahoo, spoke with Zamora about Yahoo's global "It's You" marketing re-launch involving television and other media that began in September and which will continue into 2010, and how that campaign has involved many local SEM efforts in countries worldwide. During their PubCon Las Vegas 2009 interview Roth told Zamora about his Industrial Strength SEM blog, where he has written about how Yahoo overcame some of the difficulties it encountered during its re-launch. Roth also spoke about how the PubCon Las Vegas event made it clearer than ever to him that large in-house Web site SEO has improved ...
09:45
The Importance Of SEO Amidst Social Media Convergence
Ted Ulle, senior search analyst at New York-based social media agency Converseon, recently sat down with WebmasterWorld video content producer Vanessa Zamora to share some of his latest observations about search engine optimization (SEO) and social media. During their interview, conducted at November's popular PubCon search and social media conference in Las Vegas, Ulle shared his thoughts on how the crowds of PubCon attendees have been getting better each year in large part because of an increased desire to soak up new search and social media information. Ulle also told Zamora why he feels that the strength of session panels at the PubCon event has also grown through the years, providing an overwhelming amount of top content to attendees. Ulle spoke to Zamora about the importance of tracking SEO performance by using good reporting and analytics tools, and why discipline, measurement of return on investment (ROI) and planning are each necessary components when businesses begin using social media for ...
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