During the recent Search Engine Strategies (SES) conference in San Jose, California, WebmasterWorld video content producer Vanessa Zamora interviewed SES advisory board member and president Matt Bailey. Zamora asked Bailey to share his thoughts on the process of the Internet marketing conference and the reason for some of the recent changes in the conference schedule, such as the addition of more intensive training. Bailey continued the interview by offering his opinion on the Microsoft-Yahoo deal, as well as the future of social media.
04:24
Eric Enge Comments on the State of the Search Engines
During the recent Search Engine Strategies (SES) conference in San Jose, California, WebmasterWorld chief executive Brett Tabke interviewed Eric Enge, longtime search engine optimization veteran and president at Stone Temple Consulting. Enge and Tabke discussed the effects of the recent Google caffeine engine release, which Enge said has resulted in at least one significant change, faster search results. Enge also commented on the recent Microsoft-Yahoo deal, which he said has positioned Microsoft as a more powerful underdog in its push to become a stronger player in the search space.
06:11
Klout Founder Joe Fernandez on Tracking Social Web Influence
During the recent Search Engine Strategies (SES) conference in San Jose, California, WebmasterWorld video content producer Vanessa Zamora had the opportunity to sit down with Joe Fernandez, the founder of social Web influence tracker service Klout. Fernandez shares the story behind the idea for Klout, and told Zamora how the Web site provides useful information that reveals who is most influential on what topic. Fernandez gives insight into how to become a social influencer online, and said it is dependent on a person's online interaction versus one-way broadcasting. Looking down the road, Fernandez said that he aims to make Klout the service of choice to connect brands with online influencers that matter.
Search engine optimization (SEO) industry veteran Scott Polk, who recently joined social media marketing company Search & Social in a business development role, spoke with WebmasterWorld video content producer Vanessa Zamora at the recent Search Engine Strategies (SES) conference in San Jose, California. Polk talked about Second Step Search, a new product expected to launch in fall 2009 that will offer clients an affordable alternative to full service consulting. Polk also explained how Search & Social utilizes social media to attract inbound links for clients, with a strong focus on producing a good return on investment, something Polk says not many other companies can offer. Polk concluded the interview with his comments on the recent deal between Yahoo and Microsoft.
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