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At the 2010 PromaxBDA conference, Wiredrive spoke with Lynda and Ellen Kahn, Creative Directors at broadcast design company TWINART. In this video, they talk about the business's range of projects, including their commitment to main title design, an art that is threatening to become a lost as a result of changing entertainment formats.
At the 2010 PromaxBDA conference, Wiredrive talked with Seth Berkowitz, Executive Producer at Workshop Creative. Berkowitz discussed the importance of being creative and having a large skill set in order to break through the clutter and reach a desired audience. He relates the concept of how to break through the clutter to his Promaxbda: The Conference 2010 panels. The panel topics included career advancement, looking for a job and a student competition with The CW.
During the 2010 PromaxBDA Conference, Wiredrive sat down with Creative Director Chris McKenna and Executive Producer Monica Hinden from production company Wee Beastie. For McKenna and Hinden, the stronger the initial concept the smoother the execution regardless of the medium. But agencies and networks approach creating content differently. In this video, McKenna and Hinden talk about their experiences creating digital and on-air content. They point to their award-winning National Geographic and Geico co-branded work as an example of the kind of diplomatic environment that results in quality execution.
Commercial production and design company King + Country teamed up with Wiredrive for a party at the Hotel Figueroa after the PromaxBDA Awards. The Moroccan-themed evening included belly-dancers and the stellar DJ Johnny Knight who kept us dancing until they kicked us out.
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