John Groves is one of the famous composers from Germany and internationally acknowledged as a pioneer of Sound Branding. Since the early 90s he is working on the structured process for creating and managing Sound Identities. Withal the creative & campaign related barriers, he always tried to follow the strategic point of view. As all the other composers were writing jingles, John have had always the vision that the things that were composed, had much more potential and power for strengthening a brand. Is just had to be more strategic, well thought and guided.
BRAND SOUNDS - aims to provide insights on all aspects of the use of music in brand communications. We will bring you inside information, interviews, case-histories, opinions & details on artist and brand co-operations, corporate sound, sound branding, events, TV commercials and any other forms of communication meant for our ears.
