06:02
Writers' (WGA) Strike Ends-KQED-This Week in Northern CA
My appearance on This Week in Northern California talking about the end of the writers' WGA strike and the battle over new media.
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This is the twelfth episode of the "12 Principles of New Media." "You need to participate" engages all the experts about participation as a prerequisite to understanding and being involved in any new media. You simply can't understand or spend money on any type of new media unless you actually become a user and consumer of it yourself. Interviewees include: Brian Powley - iCrossing Chris Heuer - Social Media Club Chris Peterson - Chautauqua Communications Chris Shipley - Guidewire Group Colette Vogele - Vogele Law Gary Bolles - Microcast Greg Sterling - Sterling Market Intelligence Samantha Muchmore - DRAFTFCB
This is the eleventh episode of the "12 Principles of New Media." "Give options for engagement" talks about the need to provide different media for people to consume and interact with. While people may be interested in your content, they may not be interested in the way you're presenting it. People have different consumption desires and needs. Interviewees include: Brian Powley - iCrossing Chris Heuer - Social Media Club Chris Peterson - Chautauqua Communications Chris Shipley - Guidewire Group Colette Vogele - Vogele Law Gary Bolles - Microcast Greg Sterling - Sterling Market Intelligence Samantha Muchmore - DRAFTFCB
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The 12 Principles
The 12 Principles
Series of conversation videos based on the article "12 Principles of New Media" by David Spark of Spark Media Solutions.
Series of conversation videos based on the article "12 Principles of New Media" by David Spark of Spark Media Solutions.
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