Night Club Advertising Delivers Strong Viewer Recall; Jukebox Ads For Wendy’s Reach Out To Bar-Goers; American Express Sponsors Ritz-Carlton Web Film; Cadbury Virals Forget About Chocolate.
RFID Tags Could Trigger Targeted Signage; Viewers To Dictate Mountain Dew Branded Entertainment Program; Forbes Launches Online Advertising Network For Business; AudienceGames To Roll Out In Top 20 Movie Markets.
Tide Stain Stick Campaign Doing Well On And Offline; Movie Executives Against Net Neutrality; Web Video Becomes Standard For Car Dealers; Business Week Gets Into Gaming.
Wizzard Media Signs Content And Ad Agreement With YouTube; Automated Ad Networks Create Awkward Ad Placements; Online Evangelists Co-Opt DRTV Staples; SpotRunner’s Customized Political Ad Site Invites Cynicism.
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The Hawthorne Videoactive Report provides daily news, views and insights into the world of interactive video-based advertising. The Report covers television, the web, mobile, gaming and out-of-home initiatives. The Videoactive Report is produced by the Hawthorne Direct advertising agency (www.hawthornedirect.com) with offices in Fairfield, IA and Los Angeles. Hawthorne Direct specializes in direct response advertising: Long Form TV, Short Form TV, Digital, Mail and Print.
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