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Madonna - Like a Prayer Remix Pepsi Commercial Download Link for this song : http://www.stagegb.com/MadonnaPepsi "The Madonna/Pepsi Controversy" It is January of 1989, and the highly popular Madonna has recorded a new album that is a mixture of personalized ballads and celebratory dance tunes. So where's the controversy? She wrote a song about her divorce, the death of her mom, and the fact that she still doesn't see eye-to-eye with her dad. Big deal. Where's the scandal? Here's where the plot begins to thicken. In the past five years the two top soda pop manufacturers, Coca-Cola and Pepsi-Cola, had learned that an effective way to reach the youth of America and the rest of the world was to sign sizzling hot recording stars to do television commercials publicizing the cola of their choice. It had worked brilliantly with Michael Jackson and Whitney Houston -- why shouldn't it work with Madonna? Madonn'a hit songs and videos had been about love, devotion, and searching for the latest party. She ought to make an excellent spokesperson to reach teenage consumers. So ran the thoughts of executives at Pepsi-Cola when they began pursuing Madonna for their 1989 celebrity commercials. In December 1988, Coca-Cola announced that it had signed George Michael to sell its pop to the public, and the gears started to turn. On January 25, 1989, following eight months of negotiations, Pepsi announced that they had signed Madonna to a year-long endorsement contract, for which they would pay Her Virginness $5 million. In return, Madonna would appear in a series of television commercials and Pepsi would sponsor the singer's next concert tour, tentatively slated for later that year. Pepsi was undaunted by Madonna's image in the tabloids. "Her appeal is in her music and her acting. That's where people's interests are," announced Pepsi spokesman Tod MacKenzie. The truly unique aspect of Pepsi's deal with Madonna was its sheer marketing brilliance. The plan was clever, tasteful, and right on target, to begin with. When controversy emerg
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Go behind the scenes of "My Best Friend's Girl," starring Dane Cook and Kate Hudson, in theatres September 19th.
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