06:13
Secret of Business Success: most important value in the world
http://www.globalchange.com Message of this video will change your life and strengthen your business. Building a Better Business by building a better world. Show how you make a difference in the lives of your customers, clients, consumers. Biggest ethical test for every culture and every nation: creating a better world, improving life for people. Core value to drive every political debate, underwrites all laws, basis of all team leadership â impossible to lead effectively for long without this principle: will the world be a better place as a result of this activity or not? Key to management, marketing and motivation. Applies to every industry including banking, retail, communication, technology, manufacturing, health care, construction, energy, transport and aviation. Whose world? Fundamental principle. If everyone or every business followed this example, would the world be a better place? Define âbetterâ and âworldâ. Example in pharmaceutical industry failure to adequately protect th...
00:51
Corporate responsibility: how to persuade business leaders
http://www.globalchange.com Show how market share grows with strong corporate values. Proce business case and value of corporate and social responsibility, impact on bottom line profits, market share, brand strength, corporate image, war for talent, retention and recruitment. How emphasis on shareholder value is changing with realisation that focus on shareholder value is fast way to destroy it unless also focussed on customers, ethics, corporate values and so on. Why public mood is vital to business strategy and predicting market swings. Why we need to look at emotion and realise that market pricing of equities is often irrational with overshooting and overshooting. Impact on banks, banking, investment.
http://www.globalchange.com Pressures on newspaper sales in America and Europe compared to huge growth in newspaper circulations in India and some other emerging markets. Impact of online news services and problems monetarising them. Demographic split of newspaper and magazine readers. Impact of online advertising on traditional advertising and marketing budgets. Futurist keynote conference speaker Patrick Dixon at Stein Am Rhein Leadership Summit â questions and answers facilitated by Professor Prabhu Guptara.
http://www.globalchange.com Most online social networking is with people who are known to their friends or colleagues in physical life. Impact of virtual communication on social gatherings. FaceBook, Twitter, LinkedIn, Plaxo, Bebo, YouTube are mainly communities of people who know each other. Why many people are physically present but mentally and emotionally absent. Impact of social networks on family life. Virtual relationships, video, videoconferencing, Skype, dating and Second Life. How relationships are changing in the online world. Impact of technology, mobile phones, computers. Keynote conference speaker Patrick Dixon at Stein Am Rhein Leadership Summit â questions and answers facilitated by Professor Prabhu Guptara.
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