Jack Trout on Strategy

Jack Trout, President of Trout & Partners. With his 1981 classic, Positioning, Jack Trout (along with co-author Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. This presentation, based on his new book Trout on Strategy, brings together the key ideas from his substantial body of work. Trout will explore major themes, including survival, perception, differentiation, and more, making his ideas relevant to the biggest issues facing business today.