In this video, made for a private brainstorm event with Sir Richard Branson, Jon Butcher, founder of the personal development organization Lifebook, explains why entrepreneurship is a force for good. Jon points out our culture's negative beliefs and moral problems with the creation of wealth and the pursuit of profit. Jon explains how those beliefs actually hold most of us back; stopping us from finding the best in of ourselves, developing and nurturing it and unleashing it into the world in the form of service to others. Once we understand that the process of wealth creation is a form of self actualization and not self-sacrifice, that entrepreneurship is a force for good and a supremely moral act, we are capable of the highest levels of human contribution to the world. More on Jon Butcher's powerful Lifebook experience at www.MyLifebook.com. More about Virgin Unite from Joe Polish's interviews with Richard Branson and the Managing Director of Virgin Unite at www.JoePolish.com/RichardBranson.