Nutri-treats - 30 sec commercial

This is an ad-film we made for Nutri-treats, a new brand concept we developed, for the brandNEW competition at Michigan State University, organised by Kellogg's. brandNEW! is a 1-week, intensive competition that requires a multi-disciplinary approach to develop a new brand concept. The students teams have 7 days to develop a new brand concept, packaging, a 30-second video ad, point of purchase displays, and a persuasive presentation that will be delivered to a panel of industry executives.