Branded Content, Miguel Gonzales, DraftFCB

by: ChicagoConvergence [42 videos »]

Chicago Convergence

Pioneering Chicago as the global hub of change and innovation. Collaborate about new ventures in technology, interactive media, social change and the arts; digital expressions of ideas with global scale.

[42 videos »]
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The Talk: Content is the new currency in new media, especially in advertising circles. Predictions about the end of advertising as we know it feel as if they’re coming true. As the agency model shifts from interruptive bursts toward creating original content, some guidelines are beginning to appear. Advertisers and their agencies need to define content archetypes during this transitional period. Examples are already all over the interactive space.
Technology
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Digital Publishing, Eric Easter, Johnson Publishing
3 yrs ago   22:41
115.55 MB   English
branded_content,chicago_convergence,miguel_gonazles,draftfcb,cnms08

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