Personal Branding, David Armano, Critical Mass

by: ChicagoConvergence [42 videos »]

Chicago Convergence

Pioneering Chicago as the global hub of change and innovation. Collaborate about new ventures in technology, interactive media, social change and the arts; digital expressions of ideas with global scale.

[42 videos »]

"The hallmark of any great brand is authenticity -- just ask Harley-Davidson, Coke or Apple, especially when all of these brands lost their way and learned from it. Same thing applies to Brand You. In every tweak of a template, upload and keystroke, you have an opportunity to be authentic or disingenuous. Know what makes you special and unique, and tap into those qualities as you build your personal brand online. Most people can spot a fake when they see one, so remember that being genuine is more important that presenting yourself in an artificially glossy manner. It used to be important for bloggers to "find their voice" -- now it's relevant to all of us."
Technology, SciTech, Technology
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Michael Hoffman, See3 Communications, Causes, Content, and Convergence
10 yrs ago   19:53
105.51 MB   English

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